Blog

A Changing Landscape

You’ve probably heard the phrase “cash is king.” But is that still true?

Years ago, I was working with a very skilled major gifts officer. She had a donor, Elizabeth, who was in her 90s and who was very loyal to the organization. However, this staff member had tried contacting Elizabeth over and over through e-mail or by phone and leaving voicemails. As much as she tried diligently to get in touch with Elizabeth, she was unsuccessful. She started telling herself a variety of stories. Maybe something is wrong or she’s sick? Maybe I upset her with all my emails. Maybe she heard something negative about our organization? Maybe I offended her by asking her for money? Maybe she died?

While December is prime time for donor stewardship (pro tip: the #1 reason a donor will renew or upgrade their giving is that they were thanked AND told how their gift has impact) it is also a very fruitful time to invite support for your great cause. According to NPSource: 30% of annual giving occurs in December and 10% occurs in the last 3 days of the year. 

By Robyn Furness-Fallin and Kali Righter

According to a recent report released by Soraya Alexander, Classy President & GoFundMe COO, Gen Z might just become one of the most charitable generations yet. She states, “While they aren’t giving the same amounts older generations are, they have the largest growth potential. This shows just how important giving back is to younger generations. They vote with their dollars and are willing to make sacrifices to give to the causes they believe in.”

The recent GivingUSA report for 2022 showed just that.

During the pandemic we introduced the concept of “radical stewardship”. We reinforced the necessity of lifting up, thanking and honoring those who were our most loyal friends and donors during that difficult time.

As we move into the last quarter of the year, the focus for many nonprofit organizations is on year-end fundraising. But before you ask for more, have you properly shown gratitude for all you’ve received?

When the Giving USA 2022 report was released earlier this year, this key finding left many nonprofit professionals concerned: Total dollars given was down 10.5%* to $499.33 billion.

Simple or complex?  Basic or advanced?  Checkers or chess? Which approach best describes your fundraising?

I’m nominating Alice S. for “Fundraiser of the Year.”

While that award may not exist exactly, this spunky, driven young lady has much to teach even the most seasoned development professionals.

One evening in early December of 2020, I got a text from a friend (who is a County Commissioner) that there was a mob of armed protesters outside her house. Her 12-year-old son was home alone at the time. He called her while she was at a Health District meeting that would determine whether our county would issue a mask mandate. Can you imagine how afraid he must’ve been?

Events like these have happened across the country. The storming of the U.S. Capitol lingers as an inevitable pinnacle in a ramping up of hate and discontent.

These events were inspired by a sense of fear, and were intended to stoke fear in others. Another friend of mine said how those events made her “afraid to even go outside to take a run” that afternoon.