Blog

By Bruce Berglund and Jan Brogdon

Too often, major gift efforts are confined to the framework of a campaign. We ask for these gifts when we have a goal, but we really don’t work to cultivate those major gift donors between and before campaigns. In a time where capital campaigns were slowed or even stopped, some organizations used 2020 to grow a deeper connection with major gift donors. How can the learnings from their experiences, and yours, shape the way you move forward from here?

Any of you that have worked with us know that we believe Case, Leadership, Prospects and a Plan are the key elements of successful fundraising. Consider how you can use this structure as you analyze your own situation.

Earlier this week, MacKenzie Scott announced that she had given more than $4 billion to 384 organizations around the country. Some of our clients were fortunate enough to receive one of those gifts. As we read Ms. Scott’s Medium post and learned more about the organizations chosen by her and her team, we realized there are many lessons to be learned from this generous act.

When people think of fundraising, they usually are thinking about The Ask – and that can be very intimidating. Today, we’re digging into the archives for some of our best advice on How to Ask.