Blog

Personal stewardship is key to retaining donors, especially major gifts donors. But what about other donors? ALL donors deserve shows of gratitude and a report on how their gift is changing lives.

While personalized stewardship would be a terrific way to retain donors at all levels, it is not realistic in fast-paced world of nonprofits. So how can we make thoughtful and intentional stewardship possible for donors at every giving amount?

Creating a systematic approach to stewardship could be the answer.

Two summers ago, when I was an Executive Director at a nonprofit in Portland, OR, I agreed to participate in a weeklong cycling event where we would ride over 350 miles, climb nearly 20,000 feet and camp out in various small towns over the course of the week.