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My next-door neighbor volunteers as a board member for a local nonprofit organization. She and I were talking while working in our backyards. She asked my thoughts on how to make routine and often boring meetings worth her time and energy.

Her thoughts expressed a frustration that I know too well: board meetings that often feel, well, less than inspiring. As she described the predictable flow and the sense that they weren't truly digging into the meaty issues, a question popped into my head, one that I think holds the key to unlocking more engaging and impactful board sessions.

Maybe you've felt it before. That moment when you're face-to-face with a potential major donor, or standing before your board, or speaking to a community group, and despite your preparation, passion and expertise, you can see their attention drifting. You know your organization's work is transformative. You can recite the statistics. You understand the impact. But somehow, in that moment, the magic of your mission isn't communicated as vividly as you hoped it would be.

I've been there and that is why I’m excited to share some reflections from a book I have read that has helped shape my approach to storytelling. Karen Eber's book, The Perfect Story: How to Tell Stories That Inspire Action and Get Results offers science-based frameworks that are easy to apply to how you tell stories about your organization’s impact and mission in action.

In The Anxious Generation, social psychologist Jonathan Haidt presents a compelling case for how smartphones and social media have transformed childhood—from active, play-based experiences to phone-based, screen-dominated ones. While much of the conversation around the book has focused on youth mental health, Haidt’s research holds deeper relevance for all of us living in an increasingly distracted, hyper-connected world.

As I read, I found myself reflecting not just on childhood, but on adulthood and on how we connect with one another as family members, neighbors, colleagues, and members of a shared community. Haidt’s analysis of how technology rewires our brains and behaviors applies just as powerfully to adults as it does to kids. And in the nonprofit sector, where our work depends on meaningful relationships and shared purpose, those insights feel especially critical.

I’ve been spending an increased amount of time in The Bible over the last couple of years and continue to be struck by how much practical application to donor relations there is in the teaching of Jesus. “Ask and you shall receive” encourages us to approach a fulfiller of needs with faith and diligence. The “parable of the talents” shows the benefit of being good stewards with what has been entrusted to us, namely that more will be entrusted.

Early in my career, I was given a copy of a book which my experienced colleague at the time said would “be the basis for your success.” The book was Designs for Fund-Raising by Harold J. Seymour. Harold (Si) Seymour is considered one of the founding fathers of modern fundraising. His book, originally published in 1966, established many fundamental concepts that still form the backbone of fundraising practice today.

For me, these are the key aspects that remain relevant:

1. The emphasis on relationship-building rather than simply asking for money
2. The importance of thorough planning and strategic campaign design
3. Understanding donor psychology and motivation
4. The cultivation cycle for major gifts
5. The concept of donor stewardship

Is a capital expansion project included in your blueprint for growth? Whether a new facility, a refresh or update, or an addition, here are three early wins that should be considered now as the organization prepares for a capital campaign in the future.

I’d be willing to bet that every nonprofit I’ve worked with has spent some time wishing their board members “helped more” with fundraising.

When they say that, they usually mean they want more people to make direct asks for gifts. I say not all board members should ask for money, but every board member can tell a moving story about the meaningful impact of their organization.

Development staff, CEOs, and marketing teams can empower board members to use storytelling as an effective and comfortable way to participate in the crucial work of raising money. To tell a great story, board (and staff) members must be authentic, passionate, and focused on the mission.

Working with boards is a topic that DBD Group has written about at length. Less popular, but only slightly less important, is creating an effective Finance Committee for your nonprofit. This group can be the most dynamic, exciting and important group in your organization.

From monitoring financial performance to approving budgets and financial policies, vetting loan options to overseeing the audit process, there is plenty to dig into. The best committees don’t just happen though. They are intentionally built, diverse in more ways than you might think, and given a clear chart of work.

Nonprofit volunteers that serve on boards are the backbone of the organization. They offer invaluable guidance, support, and resources. While most new board member orientations cover fundamental responsibilities, a recent interaction with a CEO candidate in one of my executive searches highlighted a powerful framework for maximizing board impact.

Let’s face it: asking board members to help with fundraising can feel as awkward as teaching your parents how to use TikTok. But it doesn’t have to be! With the right mix of clarity, support, and a dash of good humor, you can turn even the most hesitant board member into a fundraising champion.

A board’s role in fundraising is critical because it sets the tone, drives the strategy, and shows everyone else how it’s done. Board members bring credibility, connections, and leadership that no staff member or volunteer can fully replicate.