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“I need my volunteers to fundraise more.” I hear this often from nonprofit leaders around the country. My response is usually a series of questions to dig deeper into what they are really saying.

Would bringing in more cash (yesterday) be nice? Of course. Could every board member please fill a table at the gala? Yes. (And a table means ALL the seats, by the way).

But what’s really at the heart of what “I need my volunteers to fundraise more” is a need for connections to the organization. Fundraising is a relational journey, from identifying prospects to stewarding donors, and volunteers play a critical role from the very beginning.

Imagine it’s a starless, moonless night and you are in the flattest part of North Dakota. You light a small candle on the open prairie, and walk slowly away from it, backwards.

At this point in the calendar year, most nonprofits have set their budgets and plans for the coming year. Now the reality sets in: how are you going to make it all happen? Here are some fresh ways to think about achieving your goals and, more importantly, bringing your mission into action for those you serve.

While every day offers the option for a reset, it seems that most of us use a specific point in time, anniversary, or significant life event to pause, reflect and begin again. Psychologists say that resetting involves re-centering or a fresh start, often aiming to clear mental clutter and negative patterns.

We have all at some point found ourselves heading down the wrong path faced with the choice to push forward or retrace our steps and start out again. If we are not careful, we can view this needed U-turn as time wasted, resources squandered or even failure. If you are the leader and your team has been following close on your heels, this change in direction can feel embarrassing and humbling. You might worry that others will questions your ability to lead.

My next-door neighbor volunteers as a board member for a local nonprofit organization. She and I were talking while working in our backyards. She asked my thoughts on how to make routine and often boring meetings worth her time and energy.

Her thoughts expressed a frustration that I know too well: board meetings that often feel, well, less than inspiring. As she described the predictable flow and the sense that they weren't truly digging into the meaty issues, a question popped into my head, one that I think holds the key to unlocking more engaging and impactful board sessions.

Maybe you've felt it before. That moment when you're face-to-face with a potential major donor, or standing before your board, or speaking to a community group, and despite your preparation, passion and expertise, you can see their attention drifting. You know your organization's work is transformative. You can recite the statistics. You understand the impact. But somehow, in that moment, the magic of your mission isn't communicated as vividly as you hoped it would be.

I've been there and that is why I’m excited to share some reflections from a book I have read that has helped shape my approach to storytelling. Karen Eber's book, The Perfect Story: How to Tell Stories That Inspire Action and Get Results offers science-based frameworks that are easy to apply to how you tell stories about your organization’s impact and mission in action.

In The Anxious Generation, social psychologist Jonathan Haidt presents a compelling case for how smartphones and social media have transformed childhood—from active, play-based experiences to phone-based, screen-dominated ones. While much of the conversation around the book has focused on youth mental health, Haidt’s research holds deeper relevance for all of us living in an increasingly distracted, hyper-connected world.

As I read, I found myself reflecting not just on childhood, but on adulthood and on how we connect with one another as family members, neighbors, colleagues, and members of a shared community. Haidt’s analysis of how technology rewires our brains and behaviors applies just as powerfully to adults as it does to kids. And in the nonprofit sector, where our work depends on meaningful relationships and shared purpose, those insights feel especially critical.

I’ve been spending an increased amount of time in The Bible over the last couple of years and continue to be struck by how much practical application to donor relations there is in the teaching of Jesus. “Ask and you shall receive” encourages us to approach a fulfiller of needs with faith and diligence. The “parable of the talents” shows the benefit of being good stewards with what has been entrusted to us, namely that more will be entrusted.

Early in my career, I was given a copy of a book which my experienced colleague at the time said would “be the basis for your success.” The book was Designs for Fund-Raising by Harold J. Seymour. Harold (Si) Seymour is considered one of the founding fathers of modern fundraising. His book, originally published in 1966, established many fundamental concepts that still form the backbone of fundraising practice today.

For me, these are the key aspects that remain relevant:

1. The emphasis on relationship-building rather than simply asking for money
2. The importance of thorough planning and strategic campaign design
3. Understanding donor psychology and motivation
4. The cultivation cycle for major gifts
5. The concept of donor stewardship

Is a capital expansion project included in your blueprint for growth? Whether a new facility, a refresh or update, or an addition, here are three early wins that should be considered now as the organization prepares for a capital campaign in the future.