Blog

When setting fundraising goals—whether for annual contributed revenue or a multi-year campaign—many organizations default to looking at past performance. But here’s the thing: basing your goals only on what’s been done before can be limiting.

As we turn the page on the calendar and step into a new year, nonprofit leaders everywhere are greeted with a world of opportunity. The new year is more than just a fresh start; it’s a chance to reflect, reimagine, and reignite our passion for the causes we serve.

Nonprofit boards often find themselves stuck in a rut, performing the same old tasks with the same agenda month after month, with little impact. This "old work," as described by board expert Richard Chait in his 1996 article "The New Board Work of the Nonprofit Board," remains highly relevant today. I had the opportunity to rediscover this valuable resource in my files, and it reaffirmed that boards have the potential to move their work toward a more impactful and relevant approach.

What are things you might stop doing that could improve the quality of your day-to-day life? Harvard professor and researcher Arthur Brooks calls this a “to don’t” list: things that you find yourself doing out of habit or obligation even though they lower happiness and productivity.

As you consider your own list, I encourage you to try the following:

I recently joined a meeting with a new client that is about to embark on his first capital campaign. He asked a great question, “What do you wish you would’ve known before your first capital campaign?”

Hindsight is usually 20/20 so I was grateful for this great question and the ability to help this client avoid some preventable pitfalls.

A few tips came to mind:

We raised $5.7 million.

OR

We raised $5.7 million!

Why does one character change that statement so much?

Plans are important, but they’ll never work unless you take action.

This month, the DBD team will be sharing ways for you to jump start your work in 2022.

Plans are important, but they’ll never work unless you take action.

This month, the DBD team will be sharing ways for you to jump start your work in 2022.

I’m nominating Alice S. for “Fundraiser of the Year.”

A few times a day, my Apple watch reminds me to breathe.  Like many, I googled this feature when I started receiving these notifications at the most inconvenient times. Before I can hit dismiss, my watch steals my attention and I am momentarily captured as the animated flower fills the tiny screen and slowly expands and contracts.