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Most nonprofits aren’t struggling to raise money because they lack passion or effort. They’re struggling because they’re building on sand.

Congratulations!You have wrapped up annual giving for 2025. Whether you missed, met or exceeded your goal, it’s time to reset the clock and dive into 2026!Or is it?

Not so fast!

Over the last 12 months you invited hundreds of individuals, businesses and foundations into your amazing story of community need and critical impact.Through letters, posts, displays and conversation you educated everyone who would listen about your organization’s ability to solve problems and invited them to support your great work.

Well done. . .but you’re not done yet.

In many fundraising teams, donor stewardship follows a predictable script: a $250 donor gets a thank-you note and an annual report, a $500 donor also receives a quarterly newsletter and so on. While this approach acknowledges generosity, it also keeps donors in a holding pattern—focused on their last contribution rather than future possibilities.

What if stewardship wasn’t just about recognition and acknowledgement? By aligning stewardship with moves management, we can create a dynamic, forward-facing strategy that deepens engagement and drives transformational giving.

One evening in early December of 2020, I got a text from a friend (who is a County Commissioner) that there was a mob of armed protesters outside her house. Her 12-year-old son was home alone at the time. He called her while she was at a Health District meeting that would determine whether our county would issue a mask mandate. Can you imagine how afraid he must’ve been?

Events like these have happened across the country. The storming of the U.S. Capitol lingers as an inevitable pinnacle in a ramping up of hate and discontent.

These events were inspired by a sense of fear, and were intended to stoke fear in others. Another friend of mine said how those events made her “afraid to even go outside to take a run” that afternoon.

Nearly every big ask in my career as a staffer and consultant – whether it be an ask for a lead gift or a key leadership position – started with a no.

For example:

Would you and your family consider a lead gift of $____ for this campaign? No.

Would you consider serving as a chair for this campaign? No.

It wasn’t fun to hear, but it didn’t mean the end of the relationship, just a change in strategy. What is the next step after the no? Do you move on? Or do you re-approach in a new way?

By Brian Keel and Robyn Furness-Fallin

You probably see cryptocurrencies like Bitcoin, Ethereum and Dogecoin popping up on social media trends and news headlines every day.  Some are more established and widely marketable than others, but people are increasingly buying and holding cryptocurrencies for fun, for investment purposes or as a hedge against inflation.  But what is it anyway?  A recent Journal of Accountancy article defined it as “a digital medium of exchange that can be used for purchasing, selling and storing value, but it is not backed by a sovereign government.” 

The good news is nonprofit organizations do not have to understand all the theory and technology behind cryptocurrency to gain the potential benefits of accepting this form of appreciated property as a donation. 

One evening in early December I got a text from a friend (who is a County Commissioner) that there was a mob of armed protesters outside her house. Her 12-year-old son was home alone at the time. He called her while she was at a Health District meeting that would determine whether our county would issue a mask mandate. Can you imagine how afraid he must’ve been?

Earlier this week, MacKenzie Scott announced that she had given more than $4 billion to 384 organizations around the country. Some of our clients were fortunate enough to receive one of those gifts. As we read Ms. Scott’s Medium post and learned more about the organizations chosen by her and her team, we realized there are many lessons to be learned from this generous act.