Blog

Written By: Kali Righter and Sarah Breece 

With nearly 31% of annual donations coming in December, crafting a strong appeal is essential for your nonprofit organization.

1. Step one is identifying the right story and writing impactful copy.
2. Step two is determining who you will be soliciting and how they will be asked.

Here are strategies to maximize the use of your donor database and wealth screening tools for this process.

The time between Thanksgiving and year-end offers a prime window for fundraising, as people often feel a heightened sense of generosity and motivation to support causes they care about. This season can be a tremendous opportunity to engage donors, share your mission’s impact, and inspire end-of-year contributions. Here are some practical fundraising strategies and tactics to maximize your campaign success during this season:

While December is prime time for donor stewardship (pro tip: the #1 reason a donor will renew or upgrade their giving is that they were thanked AND told how their gift has impact) it is also a very fruitful time to invite support for your great cause. According to NPSource: 30% of annual giving occurs in December and 10% occurs in the last 3 days of the year. 

If you know me, you know this is my favorite time of the year: FOOTBALL SEASON! Football is a game with four quarters. The fourth quarter can be a critical time in not only the game being played, but also sets the tone for future games yet to be played.

It is estimated that 30% of charitable contributions are made between Thanksgiving and Christmas and 10% of those are made in the last 48 hours of the year. With that being the case, it is not too late to capture a share of this year’s holiday generosity by launching a year-end fundraising effort!