Blog

As our clients seek to finish the year strong, we are helping them navigate the changing landscape of grant writing with its new challenges and opportunities. Staying ahead of the curve is crucial for anyone looking to secure funding in a competitive environment. Here’s a look at the latest trends that we are seeing in grant writing. Consider using these strategies to refine your approach and increase your chances of success.

By Brian Keel and Robyn Furness-Fallin

You probably see cryptocurrencies like Bitcoin, Ethereum and Dogecoin popping up on social media trends and news headlines every day.  Some are more established and widely marketable than others, but people are increasingly buying and holding cryptocurrencies for fun, for investment purposes or as a hedge against inflation.  But what is it anyway?  A recent Journal of Accountancy article defined it as “a digital medium of exchange that can be used for purchasing, selling and storing value, but it is not backed by a sovereign government.” 

The good news is nonprofit organizations do not have to understand all the theory and technology behind cryptocurrency to gain the potential benefits of accepting this form of appreciated property as a donation. 

By Bruce Berglund and Jan Brogdon

Too often, major gift efforts are confined to the framework of a campaign. We ask for these gifts when we have a goal, but we really don’t work to cultivate those major gift donors between and before campaigns. In a time where capital campaigns were slowed or even stopped, some organizations used 2020 to grow a deeper connection with major gift donors. How can the learnings from their experiences, and yours, shape the way you move forward from here?

Any of you that have worked with us know that we believe Case, Leadership, Prospects and a Plan are the key elements of successful fundraising. Consider how you can use this structure as you analyze your own situation.

Earlier this week, MacKenzie Scott announced that she had given more than $4 billion to 384 organizations around the country. Some of our clients were fortunate enough to receive one of those gifts. As we read Ms. Scott’s Medium post and learned more about the organizations chosen by her and her team, we realized there are many lessons to be learned from this generous act.

I met with an experienced Major Gift Officer recently who shared a story about a donor he’d been close to for many years. That donor had made a transformational gift to the organization he represented within his first 3 months on the job. The CEO, management team and the board were awestruck that this new guy magically pulled in one of the biggest gifts they’d ever received. The prevailing thought was, “Wow – this is what fundraising should be! Just find the rich people and ask them for money.”

When people think of fundraising, they usually are thinking about The Ask – and that can be very intimidating. This month, the Donor By Design Team is taking on How to Ask. Today, Peggy urges us to trust our donors… and the process.

There was a rule of giving I learned early in my career: you will receive 80% of your charitable giving from about 20% of your donors. This draws from the Pareto Principle, first postulated by Italian economist Vilfredo Pareto. New studies indicate that as much as 98% of your charitable donations are now likely coming from only 2% of your donors.

In Part I of this series, we discussed the hazards of being in the “special events business” versus true fundraising. If you recognized your organization in that post, your next question is probably: “How do we become an organization more focused on major gifts?” The answer is all about culture change.

Recently, Michele Goodrich and Peggy Vinson from our team interviewed Jen Kruel from the YMCA of Dodge County as part of the NAYDO 365 podcast series. With their permission, we’re posting it here as well because the conversation tells the story of a small organization climbing out of a paralyzing debt situation. How they did it, and how their community rallied around this Y, has lessons for any organization considering taking on debt… or working to get out of it.

While Jen’s remarks come from her recent experiences in a YMCA, any non-profit can be served by reframing how they think – and talk – about debt with donors, with the community and even to themselves. 

Bo Schembechler Source