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A new cohort of donors is redefining what philanthropy looks like. The Great Wealth Transfer is elevating younger and more diverse voices into positions of philanthropic influence. Gen Z and Millennials expect the same seamless experience in their giving that they receive from their banking apps. From mobile-first interfaces to real-time transparency, digital connection is central to their trust and engagement.

The concept of being “data driven” has taken the nonprofit industry by storm. Data’s ability to be objective and serve as a tool to focus energy and attention can be transformative to nonprofit organizations. Using data well means you can be the best steward of your resources and increase your impact in whatever critical area you support.

Therefore, nonprofits often dive in to using data, and once they start it can be hard to stop. More and more “what if we had [insert metric]” scenarios come to mind and before you know it one “basic” dashboard contains over 30 metrics. Success, right?

We need to stop and recognize a core concept when it comes to working with metrics. Metrics in their simplest form are quantitative representations of your work.