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The last 18 months have both challenged some of our long-held beliefs about fundraising and reinforced many of the lessons we know to be true. 

This is the second of a two-part series. Read the first part here. 

In a recent strategic planning meeting, a former hospital president suggested to the committee, “We must collaborate, or we won’t survive.”

For years I coached my non-profit employees and volunteers about how to improve their success in securing gifts for non-profits. And for years, I lifted up the benefits of face-to-face interactions and downplayed direct response as an acceptable means of solicitation. 

I have the wonderful opportunity to learn from our clients and their volunteers across the country. The wonderful balance of staff and volunteer engagement makes this work rich and rewarding.

How much time do you spend on employee issues? Hiring, orienting, training, mentoring…cumulatively, I bet it is a lot. Sitting in a CEO’s office recently, he recounted all his challenges with development staff: “We recruit, orient, train and then BOOM! They’re gone!”

There’s a popular meme on Twitter, challenging people to write a six word story. Recently, we challenged a group of development officers to write their own six word stories about the state of fundraising in their organizations.

Christine Ann Domestic Abuse Services Inc. (Oshkosh, WI) provides a variety of services to help the victims of domestic violence and to prevent violence before it starts. As the demand for their shelter services grew, they knew they needed to expand and remodel the 1908 Victorian mansion that is a home and haven to those who seek shelter there.

One of the key things any campaign needs to be successful is a strong prospective donor base. Seems obvious enough, but many organizations spend more time on the plans for their new building than they do on cultivating the donor relationships that could make that dream a reality.