Blog

The last 18 months have both challenged some of our long-held beliefs about fundraising and reinforced many of the lessons we know to be true. 

By Jan Brogdon and Robyn Furness-Fallin

For the past two months nonprofits have been in "emergency" fundraising mode. It has been a scramble to serve communities in new ways, make difficult staffing decisions and try to forecast an entirely new budget. 

Many are probably thinking "I can't wait to get back to normal."

But what if "normal" isn't the best idea for the rest of 2020? In a world still filled with uncertainty, what can we do to maximize our impact and prepare ourselves to be ready for whatever may come?

For the past two years, DBD Group has been working with a cohort of nonprofit leaders from across the country on strategies for improving annual giving. While there are many learnings to be shared, I think the most interesting may be what we’ve learned in developed major gift relationships.

Recently, Michele Goodrich and Peggy Vinson from our team interviewed Jen Kruel from the YMCA of Dodge County as part of the NAYDO 365 podcast series. With their permission, we’re posting it here as well because the conversation tells the story of a small organization climbing out of a paralyzing debt situation. How they did it, and how their community rallied around this Y, has lessons for any organization considering taking on debt… or working to get out of it.

While Jen’s remarks come from her recent experiences in a YMCA, any non-profit can be served by reframing how they think – and talk – about debt with donors, with the community and even to themselves. 

Unless you live in a cave, you will have noticed it is election season in the U.S. Whatever your political – or apolitical – persuasion, you probably are agog at the amount of money raised by the political candidates and how quickly it is spent. Poof.

One of the more challenging aspects of annual fundraising for a nonprofit never fails to surprise me, and it’s a by-product of past success.