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In any given year, grantmaking foundations in the United States award BILLIONS of dollars to nonprofit organizations. 

If you want to increase your chances of receiving some of those funds, consider thinking of foundations as individual donor prospects.

By Jim Mellor and Brian Keel

Recently the CEO of a major charity told us: “People here are dancing in the street! They can’t believe how much funding is now available to us.”  With the passage of the $1.9 trillion “American Rescue Plan”, YMCAs, health and human service agencies, private schools, faith-based organizations, camps, and other nonprofits have access to unprecedented funds. In addition, there were other federal stimulus plans passed in 2020 and programs like 21^st Century Grants, Head Start and others continue to be open for business.

Recently I had the opportunity to meet with the president of a large family foundation. We had a great dialogue regarding the value of feasibility studies today. He was quite wary of studies that didn’t involve the not-for-profit staff or studies that only tested the viability of the campaign goal.