"Connecting you to what matters is what matters most."
This tagline is from Delta Airlines. But when I hear it on a flight, I am not thinking about travel. Instead, I am thinking it is a great reminder of what we should be focused on NOW based on the trending data. This is the donor-centric mantra we should all be repeating in our heads as we work with prospects and contributors.
It's a good time to take a look at donor stewardship at all levels.
A recent report from Chronicle of Philanthropy suggests that the number of small gift donors fell significantly in the first half of 2022 as compared to the previous year.
The number of people making contributions of $100 or less dropped more than 17%, and 8% fewer donors made gifts if $101-$500.