Blog

By Peggy Vinson and Bruce Berglund

Sometimes in the course of working with non-profits, we’ll hear a question like this from a key volunteer:

“Why do we need to raise more money? We do pretty well now.”

When we hear this question, it’s immediately clear that the organization, not just the volunteer, does not have a vision or clear path forward. They have a “foggy” case for support.  

In this series, the DBD Team is taking a deeper look at some of the axioms we use when working with clients. In today’s blog, Lora explores our idea of “The Blue Flame Case.” To read other axiom blogs,  click here. 

In our work with nonprofits and churches, we focus on four key areas: leadership, case, prospects and a plan. When those four areas are well-executed, a campaign is much more likely to succeed.