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When there is uncertainty and turmoil in the markets, in DC or around the world, nonprofit leaders can find themselves in a predicament. You have evolving funding needs, but you may not yet be sure what they are. Plus, you want to stay in touch with your donors and supporters, but you don’t necessarily know how current events are affecting them.

While there are a lot of unknowns and things you have no control over right now, there is one thing you can control. People need authentic, caring connections with others.

If you're anything like me, you've probably found yourself staring at a blank document titled "Case for Support" more than once in your career. That moment when you need to distill your organization's entire heart and soul, its mission, impact, and vision, into something that resonates with potential supporters.  

I've been a part of a few conversations lately about navigating the changing landscape of nonprofit communications. One theme keeps emerging: many of us are cautiously exploring how new tools, including AI, might help with fundamental development work like crafting a case for support—without losing the authentic human connection that is at the core of what we do. 

For leaders of mission-driven organizations, keeping a hopeful attitude is critical to meeting the inevitable challenges that arise. But how do you keep your attitude positive when things aren’t going your way?

In “Imaginable” by Jane McGonigal, the author introduces the concept of “urgent optimism.” In this state of mind, it’s possible to be realistic about the issues and risks ahead, while also keeping an open eye and heart as to how you can help to solve those issues and address the risks.

When setting fundraising goals—whether for annual contributed revenue or a multi-year campaign—many organizations default to looking at past performance. But here’s the thing: basing your goals only on what’s been done before can be limiting.

If you’ve been putting off implementing a strategy to secure gifts from donor-advised funds, let this be the year that changes that. Why? The numbers are too big to ignore.

• Donor-Advised Fund (DAF) contributions represent 8% of all donations in the USA.
• Total Assets in DAFs in 2023 was $251.52B
• Total Value of Grants made by DAF fundholders in 2023 was $54.77B
• Total Value of Contributions made to DAFs in 2023 was $59.43B
• Average DAF Account size in 2023 was $141,120

The Great Wealth Transfer is underway. Up to $90 trillion is expected to be passed on from wealthy, older generations over the next twenty years. $60 billion of that is predicted to be gifted in 2024.

If you’ve been neglecting your planned giving efforts - or putting them off entirely – it’s time to stop.

Besides the potential for transformational gifts, your organization should absolutely invest time in seeking planned gifts now for several compelling reasons:

In the aftermath of a natural disaster, timely, clear, and compassionate communication is essential for nonprofit organizations seeking to raise support for recovery efforts. Whether you are in this situation now or in the future, here are things to consider to help you stay connected to your donors – both immediately after you have assessed the damages, and in the months following as you continue to rebuild.

Where to start 

Once you have assessed the damages and identified urgent community needs, it's time to initiate your communications. But don’t wait too long. You don’t have to have all the answers before you start to reach out. Prioritize transparency and urgency in your outreach, while also offering hope and tangible ways for donors to make an impact. Early communications should focus on immediate needs and establish a foundation for ongoing updates as recovery efforts continue.

Whether you’re looking to finish strong on an already successful year, or you’re looking to close a gap to goal, this story of a high school wrestling tournament offers four ways to help any team reach their goal in the face of adversity.

First, let me set the stage…

As our clients seek to finish the year strong, we are helping them navigate the changing landscape of grant writing with its new challenges and opportunities. Staying ahead of the curve is crucial for anyone looking to secure funding in a competitive environment. Here’s a look at the latest trends that we are seeing in grant writing. Consider using these strategies to refine your approach and increase your chances of success.

Remember Your Why

In the day-to-day hustle of our work, it’s easy to forget why we do what we do. To-do lists, deadlines, and budgets can get the better of us. That’s why we remind clients to step back from the immediate tasks at hand and remember their greater purpose and mission.

We encourage our nonprofit leaders to stay connected to why their volunteers, donors, and staff are involved with their organization.