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Is a capital expansion project included in your blueprint for growth? Whether a new facility, a refresh or update, or an addition, here are three early wins that should be considered now as the organization prepares for a capital campaign in the future.

If you're anything like me, you've probably found yourself staring at a blank document titled "Case for Support" more than once in your career. That moment when you need to distill your organization's entire heart and soul, its mission, impact, and vision, into something that resonates with potential supporters.  

I've been a part of a few conversations lately about navigating the changing landscape of nonprofit communications. One theme keeps emerging: many of us are cautiously exploring how new tools, including AI, might help with fundamental development work like crafting a case for support—without losing the authentic human connection that is at the core of what we do. 

I’d be willing to bet that every nonprofit I’ve worked with has spent some time wishing their board members “helped more” with fundraising.

When they say that, they usually mean they want more people to make direct asks for gifts. I say not all board members should ask for money, but every board member can tell a moving story about the meaningful impact of their organization.

Development staff, CEOs, and marketing teams can empower board members to use storytelling as an effective and comfortable way to participate in the crucial work of raising money. To tell a great story, board (and staff) members must be authentic, passionate, and focused on the mission.

As a nonprofit organization, your case for support is a critical tool to communicate the value and impact of your work, build relationships with donors, and secure the resources needed to fulfill your mission. But it’s not enough to write it once and assume it’s always going to work.

While you should dust off and evaluate the strength and validity of your case every year, sometimes you need a bigger reset.

Those of you who love high-brow films most certainly didn’t miss the 2006 Adam Sandler classic, “Click.” In it, a workaholic husband and father finds a universal TV remote that allows him to fast forward and rewind parts of his life. Complications ensue.

While I admit I enjoyed the movie, it was the premise that captured my interest. What if we could reset our lives with the click of a button (complications not included)?

As a nonprofit leader, it is likely that building and maintaining donor trust is one of your highest priorities. Have you ever thought about embracing radical transparency as a practice to foster long-lasting relationships and build trust? An upcoming meeting or retreat could provide a perfect forum for your team’s reflection on this topic.

Paint the Full Picture

What is radical transparency? It goes far beyond reporting on finances and operations. It's about sharing your vision, challenges, successes, processes and even shortcomings. It means being upfront about where you and your organization are excelling and where you are working to improve.

After a year of constraints, there are new opportunities awaiting non-profits. Before you decide to start - or delay - your next fundraising campaign, listen in as Bruce Berglund and Laura De Vries from DBD Group answer such questions as:

• What's next for the US economy?
• How will these economic indicators impact philanthropy?
• When is the right time to re-engage with a strategic initiative? 
• How should you participate in stimulus efforts in your community?
• How will you thank those who showed up for you in the past year? 

By Bruce Berglund and Jan Brogdon

Too often, major gift efforts are confined to the framework of a campaign. We ask for these gifts when we have a goal, but we really don’t work to cultivate those major gift donors between and before campaigns. In a time where capital campaigns were slowed or even stopped, some organizations used 2020 to grow a deeper connection with major gift donors. How can the learnings from their experiences, and yours, shape the way you move forward from here?

Any of you that have worked with us know that we believe Case, Leadership, Prospects and a Plan are the key elements of successful fundraising. Consider how you can use this structure as you analyze your own situation.

In this month's episode of the DBD Podcast, Bruce Berglund and Jon Simons discuss three leadership axioms that guide our work:

• Vision Leaks
• Program vs Purpose
• Numbers and Names

If you or someone on your team need some encouragement in their leadership or resource development efforts, this 21-minute podcast offers wisdom for nonprofit, education and faith-based leaders of all kinds. 

By Peggy Vinson and Bruce Berglund

Sometimes in the course of working with non-profits, we’ll hear a question like this from a key volunteer:

“Why do we need to raise more money? We do pretty well now.”

When we hear this question, it’s immediately clear that the organization, not just the volunteer, does not have a vision or clear path forward. They have a “foggy” case for support.