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We raised $5.7 million.

OR

We raised $5.7 million!

Why does one character change that statement so much?

The concept of being “data driven” has taken the nonprofit industry by storm. Data’s ability to be objective and serve as a tool to focus energy and attention can be transformative to nonprofit organizations. Using data well means you can be the best steward of your resources and increase your impact in whatever critical area you support.

Therefore, nonprofits often dive in to using data, and once they start it can be hard to stop. More and more “what if we had [insert metric]” scenarios come to mind and before you know it one “basic” dashboard contains over 30 metrics. Success, right?

We need to stop and recognize a core concept when it comes to working with metrics. Metrics in their simplest form are quantitative representations of your work.