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I genuinely thought this would be a five-minute fix.

One of the knobs on our gas stove broke, so I did what any reasonable person would do: I looked for and ordered a replacement. When it arrived, it wouldn’t fit. I checked the model number, confirmed it was correct, and assumed the problem was a manufacturing issue. So, I ordered another knob and returned the first one I ordered.

Same result.

As soon as I sat down at the table for the executive staff team meeting, I could tell there was tension in the air.

In this series, the DBD Team will take a deeper look at some of the axioms we use when working with our clients. In today’s blog, Thom Peters reflects on our axiom: “Don’t settle.”