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    DIRECT MAIL IS NOT DEAD

    Posted by Jan Brogdon on Jun. 24, 2020

    For years I coached my non-profit employees and volunteers about how to improve their success in securing gifts for non-profits. And for years, I lifted up the benefits of face-to-face interactions and downplayed direct response as an acceptable means of solicitation. 

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    Topics: Development, Nonprofit, Direct Mail, direct response

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