Recently I listened to a webinar filled with statistics.
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Repeat donor retention was down.
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New donor retention was down.
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Lapsed donor recapture was down.
(I was relieved to see overall giving is up slightly! Yay!)
The news made me think about what we can do to change the trajectory of the numbers and build operational security for our organizations.
The answer is stewardship. Intentional, meaningful stewardship can create lifetime donors with a strong attachment to our mission and cause.
