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    TURN DONOR INSIGHTS INTO FUNDRAISING GROWTH

    Posted by Gary Laermer
    Tracking donor gifts for fundraising growth

    By Gary Laermer and Kali Righter

    The latest Fundraising Effectiveness Project data (Q4 2025), reveals overall giving is up 5% in 2025, which is a very encouraging signal. But that growth is being driven by a smaller group of donors, as the total number of donors continues to decline.

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    Topics: Fundraising, Camp Fundraising, Donor Communications, Annual Fundraising, Fundraising Management, donor research, data, middle donor

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