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Use Donor Data to Inform Strategy

The Bad News

According to the latest report from the Fundraising Effectiveness Project (FEP), year-over year growth in contributed support fell nearly 2% during the final quarter of 2022.

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Topics: Nonprofit Management, Nonprofit Leadership, Donor Management, Donor Prospect, Data Management

USE YOUR DATA TO TAKE ACTION

Posted by Nathan Sprenger

 

Plans are important, but they’ll never work unless you take action.

This month, the DBD team will be sharing ways for you to jump start your work in 2022.

 


 


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Topics: Goal Setting, Goals, Vision, Planning, Execution, Data Management, Nonprofit, Take Action

WHAT DATA REALLY IS

Posted by Lora Dow

Recently, someone I know received an annual campaign appeal from an organization that he has had a long and deep relationship with. His family has made major gifts to the organization, and they’ve made the organization a planned giving beneficiary. In this particular appeal, he and his wife were misidentified with an incorrect first name and salutation. At the same time, three other letters, with different names but listing his address, also appeared at his door.

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Topics: Donor Stewardship, Annual, Data Management

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