Blog

DBD Group is proud to offer this guest blog from our partners at DonorSearch. Learn more about them at the link below. 

Written By: Kali Righter and Sarah Breece 

With nearly 31% of annual donations coming in December, crafting a strong appeal is essential for your nonprofit organization.

1. Step one is identifying the right story and writing impactful copy.
2. Step two is determining who you will be soliciting and how they will be asked.

Here are strategies to maximize the use of your donor database and wealth screening tools for this process.

In theory, we all know the importance of data when it comes to working efficiently and effectively. We’ve heard phrases like “data driven” and understand that to be good stewards of our work we should be using data as a regular part of our work.

Yet many nonprofits struggle to truly integrate data into their culture and in their decision-making processes. Here are some ideas on how you can more effectively integrate data into your organization:

The Bad News

According to the latest report from the Fundraising Effectiveness Project (FEP), year-over year growth in contributed support fell nearly 2% during the final quarter of 2022.

Plans are important, but they’ll never work unless you take action.

This month, the DBD team will be sharing ways for you to jump start your work in 2022.

Recently, someone I know received an annual campaign appeal from an organization that he has had a long and deep relationship with. His family has made major gifts to the organization, and they’ve made the organization a planned giving beneficiary. In this particular appeal, he and his wife were misidentified with an incorrect first name and salutation. At the same time, three other letters, with different names but listing his address, also appeared at his door.