Building Legacy: Leading a $150M Campaign Through Relationships & Storytelling
In the heart of Idaho, a small liberal arts college with a rich 134-year history was not immune to the challenges in modern higher education. With society’s shifting perceptions about the value of going to college, the College of Idaho needed a fresh perspective and support to secure its future. For Co-Presidents Doug Brigham and Jim Everett, the answer wasn't just about building or upgrading new facilities—it was about investing in what they already did exceptionally well and inviting others into their story.
When they partnered with us to launch the most ambitious comprehensive campaign in the college's history, what they discovered was that the power of authentic storytelling, leadership, and relationship would become their greatest assets.