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For years I coached my non-profit employees and volunteers about how to improve their success in securing gifts for non-profits. And for years, I lifted up the benefits of face-to-face interactions and downplayed direct response as an acceptable means of solicitation. 

It’s beginning to look a lot like… end of season appeal time. Yes, December is the number one month for giving. I received five appeals this week: two from my universities, my daughter’s university (like the five-figure tuition is not enough!), and two others.