The last 18 months have both challenged some of our long-held beliefs about fundraising and reinforced many of the lessons we know to be true.
The last 18 months have both challenged some of our long-held beliefs about fundraising and reinforced many of the lessons we know to be true.
Topics: Annual Fundraising, Development, Nonprofit, Direct Mail, direct response
For years I coached my non-profit employees and volunteers about how to improve their success in securing gifts for non-profits. And for years, I lifted up the benefits of face-to-face interactions and downplayed direct response as an acceptable means of solicitation.
Topics: Development, Nonprofit, Direct Mail, direct response
It’s beginning to look a lot like… end of season appeal time. Yes, December is the number one month for giving. I received five appeals this week: two from my universities, my daughter’s university (like the five-figure tuition is not enough!), and two others.
Topics: Annual, Year-End Giving, Direct Mail
“Ideas are a dime a dozen.
People who execute them are priceless.”
Mary Kay Ash
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