If you’re anything like me you may have become used to – or perhaps dependent on – directional apps, like Google Maps. I even put on directions to pick up my son from daycare, just so I know exactly the best way to get there and when I will arrive. Evidently, I like having certainty and a plan.
These apps are written with algorithms that assess available routes (plus traffic or accidents) to produce the most efficient directions. What if we could apply something similar for fundraising professionals?