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My next-door neighbor volunteers as a board member for a local nonprofit organization. She and I were talking while working in our backyards. She asked my thoughts on how to make routine and often boring meetings worth her time and energy.

Her thoughts expressed a frustration that I know too well: board meetings that often feel, well, less than inspiring. As she described the predictable flow and the sense that they weren't truly digging into the meaty issues, a question popped into my head, one that I think holds the key to unlocking more engaging and impactful board sessions.

Maybe you've felt it before. That moment when you're face-to-face with a potential major donor, or standing before your board, or speaking to a community group, and despite your preparation, passion and expertise, you can see their attention drifting. You know your organization's work is transformative. You can recite the statistics. You understand the impact. But somehow, in that moment, the magic of your mission isn't communicated as vividly as you hoped it would be.

I've been there and that is why I’m excited to share some reflections from a book I have read that has helped shape my approach to storytelling. Karen Eber's book, The Perfect Story: How to Tell Stories That Inspire Action and Get Results offers science-based frameworks that are easy to apply to how you tell stories about your organization’s impact and mission in action.

In The Anxious Generation, social psychologist Jonathan Haidt presents a compelling case for how smartphones and social media have transformed childhood—from active, play-based experiences to phone-based, screen-dominated ones. While much of the conversation around the book has focused on youth mental health, Haidt’s research holds deeper relevance for all of us living in an increasingly distracted, hyper-connected world.

As I read, I found myself reflecting not just on childhood, but on adulthood and on how we connect with one another as family members, neighbors, colleagues, and members of a shared community. Haidt’s analysis of how technology rewires our brains and behaviors applies just as powerfully to adults as it does to kids. And in the nonprofit sector, where our work depends on meaningful relationships and shared purpose, those insights feel especially critical.

I’ve been spending an increased amount of time in The Bible over the last couple of years and continue to be struck by how much practical application to donor relations there is in the teaching of Jesus. “Ask and you shall receive” encourages us to approach a fulfiller of needs with faith and diligence. The “parable of the talents” shows the benefit of being good stewards with what has been entrusted to us, namely that more will be entrusted.

If you're anything like me, you've probably found yourself staring at a blank document titled "Case for Support" more than once in your career. That moment when you need to distill your organization's entire heart and soul, its mission, impact, and vision, into something that resonates with potential supporters.  

I've been a part of a few conversations lately about navigating the changing landscape of nonprofit communications. One theme keeps emerging: many of us are cautiously exploring how new tools, including AI, might help with fundamental development work like crafting a case for support—without losing the authentic human connection that is at the core of what we do. 

Nonprofit boards often find themselves stuck in a rut, performing the same old tasks with the same agenda month after month, with little impact. This "old work," as described by board expert Richard Chait in his 1996 article "The New Board Work of the Nonprofit Board," remains highly relevant today. I had the opportunity to rediscover this valuable resource in my files, and it reaffirmed that boards have the potential to move their work toward a more impactful and relevant approach.

What are things you might stop doing that could improve the quality of your day-to-day life? Harvard professor and researcher Arthur Brooks calls this a “to don’t” list: things that you find yourself doing out of habit or obligation even though they lower happiness and productivity.

As you consider your own list, I encourage you to try the following:

As we all strive to foster stronger connections with diverse communities and supporters, we know that effective communication strategies play a key role. Whether you are raising awareness for a cause, mobilizing volunteers, or fundraising, the ability to communicate your message and tell your story clearly and in a compelling way is crucial.  

By Anne Derber and Michele Goodrich

If you’re lucky, your organization will achieve key milestones or anniversaries. Maybe you’ll celebrate how many years you’ve been in service to your community or perhaps you’re marking programmatic milestones such as number of pets adopted, ministry impact or neighborhoods served. Whatever you’re celebrating, you have the opportunity to use that milestone to enhance the culture of philanthropy in your organization.

At the recent Global Leadership Summit, Juliet Funt, CEO of Whitespace at Work shared the concept of 2D vs 3D communications. It’s a simple idea that encapsulates why our communications – within our organizations and especially with our volunteers – are sometimes more painful than they need to be.