Blog

The last few weeks have pushed non-profit organizations into new territory. As the world changes (sometimes daily), you have risen to the challenge and carried out your missions in new and amplified ways. For some it means historically high numbers of families seeking emergency food. For others whose doors have closed, you've quickly organized to identify what your community needs and how you can respond in new and different ways. It has been inspiring to see how organizations have answered the call to help.

“Hold the line…love isn’t always on time…oh oh oh.” (Familiar with this Toto song?)

Like love, flights out of Newark, expense reports (at least mine) and fundraising campaigns – sometimes we just don’t have control over things being “on time.”

We’ve said before that donors don’t really care that you were supposed to finish your annual campaign in March. Or that your capital campaign was supposed to be in the “community” phase by now. Especially during today's uncertainty, most people don’t care that your campaign timing might be off.

Non-profit organizations form in the hope and belief that they can address societal needs in ways that are more efficient and effective than have been previously tried.  Some organizations have a mission focused on solving a specific problem like regional homelessness or finding a cure for a disease.  Others have a broader mission that desires to serve the community in changing ways over time.  Either way, there is an inherent knowledge that while the mission is firm, the strategies and tactics needed to achieve that mission will need to be flexible over time.

I have the wonderful opportunity to learn from our clients and their volunteers across the country. The wonderful balance of staff and volunteer engagement makes this work rich and rewarding.

Recently, I was speaking with a new client about their case for support. One of their primary concerns was how to distinguish their organization’s work with seniors from “the competition.” They identified their competition as other local retirement and assisted living facilities.