As we all strive to foster stronger connections with diverse communities and supporters, we know that effective communication strategies play a key role. Whether you are raising awareness for a cause, mobilizing volunteers, or fundraising, the ability to communicate your message and tell your story clearly and in a compelling way is crucial.
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Topics:
Communications,
Stewardship,
Donor Communications
Years ago, I was working with a very skilled major gifts officer. She had a donor, Elizabeth, who was in her 90s and who was very loyal to the organization. However, this staff member had tried contacting Elizabeth over and over through e-mail or by phone and leaving voicemails. As much as she tried diligently to get in touch with Elizabeth, she was unsuccessful. She started telling herself a variety of stories. Maybe something is wrong or she’s sick? Maybe I upset her with all my emails. Maybe she heard something negative about our organization? Maybe I offended her by asking her for money? Maybe she died?
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Topics:
Success Stories,
Donor Stewardship,
Stewardship,
Fundraising,
Donor Communications,
Financial Development,
Donor Management,
Donor Relations,
Fund Development
When the Giving USA 2022 report was released earlier this year, this key finding left many nonprofit professionals concerned: Total dollars given was down 10.5%* to $499.33 billion.
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Topics:
Donor Cultivation,
Fundraising,
Annual Campaign,
Donor Communications,
Financial Development,
Donor Management,
Donor Engagement,
Giving Usa
What will the impact of AI be on your work? How can you use AI tools to streamline your donor communications? What even is ChatGPT? All of these are legitimate questions that nonprofit leaders are tackling. Consider this a primer to jumpstart your own usage of this technology.
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Topics:
Fundraising,
Donor Communications,
Fundraising Campaign,
Productivity,
Time Management
Courtesy of Kim Hinrichs and Kris Vrooman
Photos from Hausmann Construction and Hastings Family YMCA
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This month we're discussing a few core approaches that we can use to prepare for next year. |
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Topics:
Fundraising,
Donor Communications,
grants,
CelebratingOurClients,
Client Stories
Often at the end of a feasibility study, a non-profit is advised to conduct a “positioning campaign” while they prepare for an eventual capital campaign.
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Topics:
Stewardship,
Donor Communications,
Positioning Campaign,
Positioning