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If you're anything like me, you've probably found yourself staring at a blank document titled "Case for Support" more than once in your career. That moment when you need to distill your organization's entire heart and soul, its mission, impact, and vision, into something that resonates with potential supporters.  

I've been a part of a few conversations lately about navigating the changing landscape of nonprofit communications. One theme keeps emerging: many of us are cautiously exploring how new tools, including AI, might help with fundamental development work like crafting a case for support—without losing the authentic human connection that is at the core of what we do. 

The time between Thanksgiving and year-end offers a prime window for fundraising, as people often feel a heightened sense of generosity and motivation to support causes they care about. This season can be a tremendous opportunity to engage donors, share your mission’s impact, and inspire end-of-year contributions. Here are some practical fundraising strategies and tactics to maximize your campaign success during this season:

The Great Wealth Transfer is underway. Up to $90 trillion is expected to be passed on from wealthy, older generations over the next twenty years. $60 billion of that is predicted to be gifted in 2024.

If you’ve been neglecting your planned giving efforts - or putting them off entirely – it’s time to stop.

Besides the potential for transformational gifts, your organization should absolutely invest time in seeking planned gifts now for several compelling reasons:

In the aftermath of a natural disaster, timely, clear, and compassionate communication is essential for nonprofit organizations seeking to raise support for recovery efforts. Whether you are in this situation now or in the future, here are things to consider to help you stay connected to your donors – both immediately after you have assessed the damages, and in the months following as you continue to rebuild.

Where to start 

Once you have assessed the damages and identified urgent community needs, it's time to initiate your communications. But don’t wait too long. You don’t have to have all the answers before you start to reach out. Prioritize transparency and urgency in your outreach, while also offering hope and tangible ways for donors to make an impact. Early communications should focus on immediate needs and establish a foundation for ongoing updates as recovery efforts continue.

Whether you’re looking to finish strong on an already successful year, or you’re looking to close a gap to goal, this story of a high school wrestling tournament offers four ways to help any team reach their goal in the face of adversity.

First, let me set the stage…

As our clients seek to finish the year strong, we are helping them navigate the changing landscape of grant writing with its new challenges and opportunities. Staying ahead of the curve is crucial for anyone looking to secure funding in a competitive environment. Here’s a look at the latest trends that we are seeing in grant writing. Consider using these strategies to refine your approach and increase your chances of success.

As our firm has grown over the years, I’ve had the privilege of spending time with our new consultants, sharing our company history, axioms, and explaining how we “show up” for our clients.

Recently, the leader of a large $200M+ nonprofit asked me what I look for when hiring consultants. What advice would I give when hiring fundraising professionals? How does DBD Group differentiate itself from other firms in the same space?

I think he was surprised when I didn’t talk about years of experience, education or successful previous campaigns. Without pausing to contemplate the question I answered that I look for the gifts of presence and curiosity. These two gifts are a powerful pairing.

As a nonprofit organization, your case for support is a critical tool to communicate the value and impact of your work, build relationships with donors, and secure the resources needed to fulfill your mission. But it’s not enough to write it once and assume it’s always going to work.

While you should dust off and evaluate the strength and validity of your case every year, sometimes you need a bigger reset.

As we all strive to foster stronger connections with diverse communities and supporters, we know that effective communication strategies play a key role. Whether you are raising awareness for a cause, mobilizing volunteers, or fundraising, the ability to communicate your message and tell your story clearly and in a compelling way is crucial.  

Years ago, I was working with a very skilled major gifts officer. She had a donor, Elizabeth, who was in her 90s and who was very loyal to the organization. However, this staff member had tried contacting Elizabeth over and over through e-mail or by phone and leaving voicemails. As much as she tried diligently to get in touch with Elizabeth, she was unsuccessful. She started telling herself a variety of stories. Maybe something is wrong or she’s sick? Maybe I upset her with all my emails. Maybe she heard something negative about our organization? Maybe I offended her by asking her for money? Maybe she died?