Blog

“I need my volunteers to fundraise more.” I hear this often from nonprofit leaders around the country. My response is usually a series of questions to dig deeper into what they are really saying.

Would bringing in more cash (yesterday) be nice? Of course. Could every board member please fill a table at the gala? Yes. (And a table means ALL the seats, by the way).

But what’s really at the heart of what “I need my volunteers to fundraise more” is a need for connections to the organization. Fundraising is a relational journey, from identifying prospects to stewarding donors, and volunteers play a critical role from the very beginning.

Early in my career, I was given a copy of a book which my experienced colleague at the time said would “be the basis for your success.” The book was Designs for Fund-Raising by Harold J. Seymour. Harold (Si) Seymour is considered one of the founding fathers of modern fundraising. His book, originally published in 1966, established many fundamental concepts that still form the backbone of fundraising practice today.

For me, these are the key aspects that remain relevant:

1. The emphasis on relationship-building rather than simply asking for money
2. The importance of thorough planning and strategic campaign design
3. Understanding donor psychology and motivation
4. The cultivation cycle for major gifts
5. The concept of donor stewardship

As we move through the year, nonprofit leaders need to ask themselves: Are we where we hoped to be? These check-ins are about more than forecasting—they are a strategic opportunity.

These are opportunities to not just to evaluate results, but to ask deeper questions about direction, adaptability, and mission alignment. As Tod Bolsinger writes in Canoeing the Mountains, leadership today is no longer about mastering well-worn paths. It’s about stepping into the unknown, “off the map,” where the old tools don’t work, and the terrain requires new vision, vulnerability, and innovation.

Whether you’re ahead of pace or navigating unexpected challenges, this is your opportunity to drop the oars, stop paddling harder in the wrong direction and begin adapting to the real terrain ahead.

I don’t know about you, but I love a good dip – especially during the summer months while gathered with friends and family. Whether it’s a zesty guacamole, creamy artichoke, or a citrusy pico de gallo; a tasty dip always seems to get people together around a central location, talking and interacting in a fun and enjoyable way. But for those of us in fundraising, the word “dip” can oftentimes mean something completely different.

Fundraising campaigns are often likened to marathons rather than sprints. They require strategic planning, deliberate preparation, sustained effort, and a dedicated team working tirelessly towards a common goal. However, even the most well-planned campaigns can experience dips, where significant donations slow down or even come to a halt. During these times, it’s easy to feel disheartened and pressured to push harder. But sometimes the most productive step a team can take is to pause, take a break, and reset.

,We share the grief and outrage felt by the country in the wake of the deaths of George Floyd, Ahmaud Arbery, Breonna Taylor and countless others. This must end.

I looked out the window of my warm home last week to see my mail carrier dressed in a full snowsuit, heavy gloves and a hat with furry ear flaps struggling to climb over a pile of drifted snow to deliver a package. It was after 7 pm and certainly not the first time he had delivered the mail that late this week. In addition, my city’s trash and recycling crews have worked quite a few extra-long days this winter to make up for times when snow removal took precedence over refuse collection. And the steady stream of plumbers, garage door repairmen and HVAC experts coming in and out of my small neighborhood over the past seven weeks has been remarkable.