Blog

The Headwinds

Turmoil and uncertainty leave nonprofit volunteers and staff at a loss. Should we launch our campaign? Should we pause our campaign? What about our annual fund? Where do we go from here where “here” keeps shifting?

“We are going to keep seeing patients. Today, that’s our job. To just keep seeing patients.”

A CEO of a large mental health organization said this to me recently regarding how they are navigating the uncertain federal and state funding waters right now.

She mentioned this as we are launching a strategic planning process with her staff and board.

But one might wonder how can any organization create a strategic plan if they don’t know which end is up right now?

Nonprofit organizations often offer similar services. What separates them from each other?  Is one more worthy of someone’s time, talent, and treasure? Whether its market share, philanthropic funding, or even policy and program volunteers—nonprofits are standing in a sea of others whose missions may look quite similar from the outside. How does your organization stand out?

If you've worked with us for any amount of time, you've surely heard us talk about our axioms. These are tried and true best practices and beliefs we hold related to nonprofit work. In today’s blog, Michele Goodrich reflects on our axiom: “The best cultivation is a great gift-giving experience.”

One of our axioms is “Keep learning, stewarding, and sharing.” We’re big believers in the power of books.  

Sure, we’ve got a few good suspense and historical fiction novels on our bedside tables, but today we’d like to share a few non-fiction gems that have inspired us for work – and life.

Recently, I attended a volunteer celebration for a local public school district. The volunteers for the year were treated to a reception before the Board of Directors meeting, which included a performance from the honor band. The staff and board thanked and recognized the volunteers for their service throughout the evening. Students were also celebrated, which was a great way to incorporate the impact of the volunteers’ service and demonstrate their value to the organization.

This celebration reminded me that in addition to traditional nonprofits, many other organizations benefit from volunteer service, including schools, athletic teams, and medical care facilities. No matter where a volunteer is choosing to spend their time, it is important we celebrate them.

The Bad News

According to the latest report from the Fundraising Effectiveness Project (FEP), year-over year growth in contributed support fell nearly 2% during the final quarter of 2022.

Whether or not you have the official title of “leader,” you have opportunities to create a work environment – and a community – that is not only more welcoming, but that engages the abilities and gifts of all people.

Leaders learn (and unlearn).

Biases and beliefs get installed in us all the time, often when we’re quite young. Unlearning these can be confusing, embarrassing and even shameful. But leaders aren’t afraid of learning. They are always seeking improvement. What they learn, they put into action. Just as you might have educated yourself on how to organize a team, read a financial statement or be a better public speaker, you can learn how to be better at being inclusive in your leadership.

I get asked this question at least once a week: what’s the single most important thing for successful campaigns? Most who ask this question suspect my answer will be something about wealth screening, stewardship, powerful cases, endorsements from community leaders, etc.

The simple answer is … leadership. And that leadership has to come from all levels of the organization.

Leadership takes the form of a graphic designer who spends the extra hours to make materials simple, elegant and powerful.

When thinking about ways to use real estate assets to further a nonprofit’s mission, we often focus on underutilized real estate and how we might turn those into cash. However, as nonprofits seek ways to use contributed and earned revenue dollars more efficiently, it may also be a good time to rethink how you use your office space.