Whether we realize it or not, each of us has been applying data to decision-making processes since our youth. Remember that time you were selected to be the captain of the kickball team? The pressure of selecting the best team rested solely on YOUR shoulders. If you were like me, a million strategic thoughts went through your head as you tried to recruit the best team to ensure you won the game. The first step was evaluating the group of classmates staring back at me. What do I know about them? Are they a fast runner? A good kicker? A good fielder? My friend? After quickly assessing the answers to those questions, the selection process began.