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Have you ever experienced the excitement of securing that first donation from a supporter, only to feel the connection slowly fade away? It’s a common frustration among nonprofit leaders—like trying to hold water in your hands; no matter how tightly you grasp, it slips through your fingers.

This isn’t just a feeling. It’s backed by data. The 2025 Virtuous Benchmark Report reveals that the average gross donor retention rate across nonprofits sits at just 50.4%. That means nearly half of donors disappear each year. First-time donors? The numbers are even bleaker—up to 70% never give again.

As fundraisers or nonprofit leaders, we express gratitude in a million ways. We appreciate the volunteers and donors who show up to events or support our cause. We are grateful to the corporations and the people within the companies who sponsor our events and the supporters who remember our organizations in their wills. We honor the small gifts that are so heartfelt and the big gifts that represent transformation.

The pool of donor-advised fund (DAF) assets is projected to exceed $2 trillion by 2026. It often flows through channels that can conceal the actual donors behind the gifts. While this can be a challenge, it also represents an enormous opportunity for leaders who know how to make the invisible visible.

A couple years ago, I decided to sign up for my first ever beginner triathlon. Even though I didn’t have a training schedule, I did have an irrational sense of optimism – what else could I possibly need?  Without a plan, I showed up on race day to the start line without goggles and one sock. Unprepared but still optimistic. I can manage a short swim, bike ride, and 5k because I had done those exercises in some form before – how hard could it be?

Needless to say, I found myself struggling to make it through. By the run, I was exhausted and would shamelessly run when there were cheerleaders and spectators and would walk when no one was watching.

I finished, but it was messy.

That experience taught me something important: passion and optimism are great, but without a focused plan and intentional execution, you’ll spend more energy scrambling than succeeding.

The same is true in fundraising…especially at year-end.

Fall marks a season of renewed energy for many nonprofit boards. As members return from summer breaks and settle back into meeting rhythms, there's a natural momentum building toward year-end. This is the perfect time to tackle those important governance priorities that may have been on the back burner—turning the final quarter into your board's most productive and impactful months of the year.

Year-end fundraising is like football season. The game isn’t won in the last two minutes—it’s decided by the plays you’ve been running since the first quarter. If you wait until December to get serious, you’re basically showing up at halftime and hoping for a miracle comeback. Spoiler: that’s not a winning strategy.

Recently passed tax legislation will bring significant changes to charitable giving starting in 2026, creating both opportunities and challenges for donors across all income levels. Understanding these changes now could help you thoughtfully guide your donors through this altered landscape as they plan their year-end giving.

Ever wish you could just hit “reset” on a hectic day? Or on a season of your work that feels heavy, cluttered, and out of focus?

Here’s the truth: your team feels that, too. And sometimes, the best leadership move you can make is to pause, step back, and help everyone realign around what truly matters.

As we move through the year, nonprofit leaders need to ask themselves: Are we where we hoped to be? These check-ins are about more than forecasting—they are a strategic opportunity.

These are opportunities to not just to evaluate results, but to ask deeper questions about direction, adaptability, and mission alignment. As Tod Bolsinger writes in Canoeing the Mountains, leadership today is no longer about mastering well-worn paths. It’s about stepping into the unknown, “off the map,” where the old tools don’t work, and the terrain requires new vision, vulnerability, and innovation.

Whether you’re ahead of pace or navigating unexpected challenges, this is your opportunity to drop the oars, stop paddling harder in the wrong direction and begin adapting to the real terrain ahead.

DBD Group is proud to offer this guest blog from our partners at DonorSearch. Learn more about them at the link below.