Blog

One of our core axioms at DBD Group is "Leadership is Everything.” The success of an organization can be directly tied to the strength of its leadership.

We recognize that leaders can be found throughout the organization and in non-profits big and small. More than a title on a business card, leadership is the ability to guide and influence others toward a bigger vision. We are pleased to highlight and recognize examples of leadership all month.

This summer, the Donor By Design Team is considering new ways grow the relationship with our donors… moving beyond the thank you note to a deeper connection. Today’s topic: how do you cultivate enduring donor love? 

For the longest time I avoided giving gift cards as presents. It seemed like such an impersonal gesture. I had visions of the recipients stuffing all their newly acquired gift cards into their wallets and heading off to the mall without a single thought as to who gave them what card or attaching any kind of significance or meaning to them other than the dollar value encoded on the magnetic strip.

I often find myself encouraging our nonprofit clients to spend the month of February “loving up” donors and volunteers. I’ve realized that some don’t know what I mean by that. “Bruce,” they say, “We just sent them a thank you letter. Isn’t that enough? I don’t want to bother them.”

I generally hate to make New Year’s resolutions. No sooner have I made one than I find myself falling short. But I decided I could make one resolution this year… and… I may make it each year for the rest of my life.