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This summer, the Donor By Design Team is considering new ways grow the relationship with our donors… moving beyond the thank you note to a deeper connection. Today’s topic: how do you cultivate enduring donor love? 

For the longest time I avoided giving gift cards as presents. It seemed like such an impersonal gesture. I had visions of the recipients stuffing all their newly acquired gift cards into their wallets and heading off to the mall without a single thought as to who gave them what card or attaching any kind of significance or meaning to them other than the dollar value encoded on the magnetic strip.

I often find myself encouraging our nonprofit clients to spend the month of February “loving up” donors and volunteers. I’ve realized that some don’t know what I mean by that. “Bruce,” they say, “We just sent them a thank you letter. Isn’t that enough? I don’t want to bother them.”

I generally hate to make New Year’s resolutions. No sooner have I made one than I find myself falling short. But I decided I could make one resolution this year… and… I may make it each year for the rest of my life.