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Have you ever experienced the excitement of securing that first donation from a supporter, only to feel the connection slowly fade away? It’s a common frustration among nonprofit leaders—like trying to hold water in your hands; no matter how tightly you grasp, it slips through your fingers.

This isn’t just a feeling. It’s backed by data. The 2025 Virtuous Benchmark Report reveals that the average gross donor retention rate across nonprofits sits at just 50.4%. That means nearly half of donors disappear each year. First-time donors? The numbers are even bleaker—up to 70% never give again.

As fundraisers or nonprofit leaders, we express gratitude in a million ways. We appreciate the volunteers and donors who show up to events or support our cause. We are grateful to the corporations and the people within the companies who sponsor our events and the supporters who remember our organizations in their wills. We honor the small gifts that are so heartfelt and the big gifts that represent transformation.

In many fundraising teams, donor stewardship follows a predictable script: a $250 donor gets a thank-you note and an annual report, a $500 donor also receives a quarterly newsletter and so on. While this approach acknowledges generosity, it also keeps donors in a holding pattern—focused on their last contribution rather than future possibilities.

What if stewardship wasn’t just about recognition and acknowledgement? By aligning stewardship with moves management, we can create a dynamic, forward-facing strategy that deepens engagement and drives transformational giving.

December is a busy time in the life of a nonprofit fund raiser. It starts with Giving Tuesday and continues with year-end appeals and gentle reminders for open 2024 pledges. Nonprofit leaders with fundraising responsibilities have a number in their heads: what do I need to raise to meet my year-end goal?

One of our core axioms at DBD Group is "Leadership is Everything.” The success of an organization can be directly tied to the strength of its leadership.

We recognize that leaders can be found throughout the organization and in non-profits big and small. More than a title on a business card, leadership is the ability to guide and influence others toward a bigger vision. We are pleased to highlight and recognize examples of leadership all month.

This summer, the Donor By Design Team is considering new ways grow the relationship with our donors… moving beyond the thank you note to a deeper connection. Today’s topic: how do you cultivate enduring donor love? 

For the longest time I avoided giving gift cards as presents. It seemed like such an impersonal gesture. I had visions of the recipients stuffing all their newly acquired gift cards into their wallets and heading off to the mall without a single thought as to who gave them what card or attaching any kind of significance or meaning to them other than the dollar value encoded on the magnetic strip.

I often find myself encouraging our nonprofit clients to spend the month of February “loving up” donors and volunteers. I’ve realized that some don’t know what I mean by that. “Bruce,” they say, “We just sent them a thank you letter. Isn’t that enough? I don’t want to bother them.”

I generally hate to make New Year’s resolutions. No sooner have I made one than I find myself falling short. But I decided I could make one resolution this year… and… I may make it each year for the rest of my life.