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The time between Thanksgiving and year-end offers a prime window for fundraising, as people often feel a heightened sense of generosity and motivation to support causes they care about. This season can be a tremendous opportunity to engage donors, share your mission’s impact, and inspire end-of-year contributions. Here are some practical fundraising strategies and tactics to maximize your campaign success during this season:

Nonprofit boards often find themselves stuck in a rut, performing the same old tasks with the same agenda month after month, with little impact. This "old work," as described by board expert Richard Chait in his 1996 article "The New Board Work of the Nonprofit Board," remains highly relevant today. I had the opportunity to rediscover this valuable resource in my files, and it reaffirmed that boards have the potential to move their work toward a more impactful and relevant approach.

No spoilers…I promise! In both the book, The Martian, and the equally excellent movie by the same name, astronaut Mark Watney (played by Matt Damon) is left on Mars after an unexpected dust storm forces the rest of the crew to abandon the planet without him. With scarce food, an inability to communicate, a living environment built to last only a month, and only disco music, as “setbacks” go, this one is colossal.

If you’ve worked in a nonprofit (or probably just about anywhere), you know that not every project goes as planned. In fact, sometimes plan A turns into plan D or E or F. Often, the setbacks are minor – like you used the wrong mail permit number on a mass mailing – and easily fixed. Sometimes, they are more significant – like a lead gift in a capital campaign changes course and decides not to give at all – and mean you need to go back to reset and re-strategize.

Just as Watney (also, luckily, a trained botanist) figures out how to grow enough potatoes to keep himself alive for four years until another mission can return to save him, there is another setback and it’s a doozey!

What does he do? He “works the problem.”

Every nonprofit organization builds its success on well-defined strategies. But what happens when those strategies, once so promising, start to show cracks? Knowing when to adjust the strategies in your strategic plan and when to give your strategy time to play out can be a critical turning point for the leadership of your organization. How can you tell if something is amiss?

I used to have a New Year's resolutions ritual. Same goals, same treadmill drudgery, same disappointing results. Someone once said “insanity is doing the same thing, over and over, and expecting different results.”* What if I turned my consulting expertise and experience toward my personal goals? Could strategic planning finally be the solution to getting healthier? With my notepad and a new insight, I explored my health goals like I was facilitating a nonprofit’s strategic planning process.

Living in the Midwest, it can get cold in the winter months. Real cold. One of the essential clothing items are gloves. Not just any glove, but a great glove. A glove should fit snugly but comfortably, without being too tight or too loose. I often go for gloves that are well insulated, yet stylish, and comfortable to wear. Ultimately, the best glove will depend on your individual needs and preferences.

Be stubborn about the vision, but flexible with your plan.” – John C. Maxwell

There once was a little girl whose grandfather took her fishing. She loved being out on the lake. He patiently taught her how to bait, cast and reel them in. But the little girl noticed that her grandfather threw all the large fish back into the lake, and he only kept the smaller ones.

When she asked him why, he laughed and said, “I can’t seem to find my large frying pan. The one I have is only 7 inches, and so I can only fit the small fish in there.”

Do you ever feel like your non-profit has only 7-inch frying pans? Do you throw out some of the big ideas before you even get to try them on?

We raised $5.7 million.

OR

We raised $5.7 million!

Why does one character change that statement so much?

Anticipation is at its peak, the play is about to happen, and the whistle blows. The referee’s voice echoes across the stadium: False start.

Five-yard penalty. The opportunity to move the ball is hampered. This might even lead to a turnover. 

False starts are common in many sports. In football, they are the top cause of penalties. And guess what? False starts happen in nonprofits too.

Organizational false starts might not be in adrenaline-pumping moments. But they can cost your nonprofit significant time, lost motivation, and wasted staff and volunteer energy.