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We raised $5.7 million.

OR

We raised $5.7 million!

Why does one character change that statement so much?

Anticipation is at its peak, the play is about to happen, and the whistle blows. The referee’s voice echoes across the stadium: False start.

Five-yard penalty. The opportunity to move the ball is hampered. This might even lead to a turnover. 

False starts are common in many sports. In football, they are the top cause of penalties. And guess what? False starts happen in nonprofits too.

Organizational false starts might not be in adrenaline-pumping moments. But they can cost your nonprofit significant time, lost motivation, and wasted staff and volunteer energy. 

We’re proud of the work we do to help nonprofits thrive. But we’re REALLY proud of the work our clients do to improve life for others.

Every day we are inspired by their vision, leadership and commitment to making the world a better place.

Here’s one of those stories.