Blog

At a recent planning retreat, the walls were covered with sticky notes. Live polling generated nearly 100 ideas. The energy in the room was incredible. Every idea was worthwhile. Every idea had a champion. But there was one problem.

With so many worthy ideas, no one could clearly identify what mattered most. So, I paused the conversation and asked a simple question: "If everything is a priority, what is actually your priority?"

Unlocking Powerful Insights from Your Community

A community needs assessment is a structured process nonprofits use to identify the most pressing needs, strengths, and priorities within the communities they serve. It combines stakeholder input, demographic research, interviews, surveys, and other data to help organizations make better strategic decisions.

Nonprofits exist to solve problems, create opportunities, and improve lives. But communities are constantly changing. Demographics shift. New challenges emerge. Funding priorities evolve. What mattered five years ago may not be the community's greatest need today.

That creates an important leadership question:

Imagine it’s a starless, moonless night and you are in the flattest part of North Dakota. You light a small candle on the open prairie, and walk slowly away from it, backwards.

I genuinely thought this would be a five-minute fix.

One of the knobs on our gas stove broke, so I did what any reasonable person would do: I looked for and ordered a replacement. When it arrived, it wouldn’t fit. I checked the model number, confirmed it was correct, and assumed the problem was a manufacturing issue. So, I ordered another knob and returned the first one I ordered.

Same result.

At this point in the calendar year, most nonprofits have set their budgets and plans for the coming year. Now the reality sets in: how are you going to make it all happen? Here are some fresh ways to think about achieving your goals and, more importantly, bringing your mission into action for those you serve.

I am an avid sports fan and late October through mid-November is the ultimate time of year for me to follow multiple sports very closely. When we think about leadership, our minds tend to go immediately to the notion of an individual who leads others, most often in a business setting. However, what I want to drill down on in this blog is an entirely different aspect of leadership: it is the notion of leading yourself. And sports offer many sterling examples of just that.

I've seen it time and again: nonprofits that aren't deeply connected to the communities they serve miss critical opportunities. Having recently facilitated a community leader forum for a strategic planning project and a community needs assessment, I'm always excited when community leaders are fully engaged and ready to help. I often hear them say, "Thank you for inviting me to participate today; I've learned so much about this organization," "I appreciate the opportunity to provide feedback on this important initiative for our community" and “This is exciting! How can I help?”

Fall marks a season of renewed energy for many nonprofit boards. As members return from summer breaks and settle back into meeting rhythms, there's a natural momentum building toward year-end. This is the perfect time to tackle those important governance priorities that may have been on the back burner—turning the final quarter into your board's most productive and impactful months of the year.

Year-end fundraising is like football season. The game isn’t won in the last two minutes—it’s decided by the plays you’ve been running since the first quarter. If you wait until December to get serious, you’re basically showing up at halftime and hoping for a miracle comeback. Spoiler: that’s not a winning strategy.

People sometimes avoid getting into the mud.