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In the world of fund development, endowment programs usually get the least amount of attention. This is a shame, because these gifts often represent a donor’s sense of legacy. Why do we put off the cultivation of endowment prospects? I propose that many of us are laboring under false beliefs about developing endowment program. It’s time to bust some myths!

At a recent conference, several sessions and related discussions focused on ways to revitalize, reimagine and recharge stagnant endowment development programs. And for good reason!