Blog

In many fundraising teams, donor stewardship follows a predictable script: a $250 donor gets a thank-you note and an annual report, a $500 donor also receives a quarterly newsletter and so on. While this approach acknowledges generosity, it also keeps donors in a holding pattern—focused on their last contribution rather than future possibilities.

What if stewardship wasn’t just about recognition and acknowledgement? By aligning stewardship with moves management, we can create a dynamic, forward-facing strategy that deepens engagement and drives transformational giving.

The ocean has a funny way of teaching you humility. Several years ago, I decided to tackle a new challenge: surfing. My first foray into the Pacific was less than graceful. Armed with a rented board and a healthy dose of overconfidence, I paddled out with the singular goal of getting beyond those crashing, churning waves.

And fight, I did.

Ever wish you could just hit “reset” on a hectic day? Or on a season of your work that feels heavy, cluttered, and out of focus?

Here’s the truth: your team feels that, too. And sometimes, the best leadership move you can make is to pause, step back, and help everyone realign around what truly matters.

While every day offers the option for a reset, it seems that most of us use a specific point in time, anniversary, or significant life event to pause, reflect and begin again. Psychologists say that resetting involves re-centering or a fresh start, often aiming to clear mental clutter and negative patterns.

We have all at some point found ourselves heading down the wrong path faced with the choice to push forward or retrace our steps and start out again. If we are not careful, we can view this needed U-turn as time wasted, resources squandered or even failure. If you are the leader and your team has been following close on your heels, this change in direction can feel embarrassing and humbling. You might worry that others will questions your ability to lead.

A quick Google search on “How many messages are adults receiving daily?” and “How much information are we exposed to each day?” produced varied results, but suffice it to say – it’s a lot. Between the media (printed and digital) we are actively consuming and the not-so-subtle ads and messages that creep in, it can feel like information overload.

Apply this to the work of nonprofits and it’s more important than ever to be able to clearly – and quickly – articulate your case for support.

Aspects of our work often lend themselves to sports-driven analogies and for good reason. Fundraising, like sports, is strategic, competitive, and driven by shared purpose and heart.

With the uncertainty nonprofits face today, leaning into an axiom coined by my son’s basketball coach provides us a valuable and effective approach to navigate our shifting landscape: Control the Controllables or C.T.C. Let go of what you can’t change and take control of the things you can = C.T.C.

Nonprofit leaders are known for wearing many hats—budget balancer, community builder, last-minute-slide-deck-finisher, professional schlepper—but the hat we too often leave on the shelf is the one labeled “curiosity captain”. Whether it's embracing AI, reimagining donor stewardship, or treating events as more than just logistical nightmares lifts with a side of lukewarm veggie trays and sweaty cheese cubes, we sometimes meet new ideas with hesitation or quiet resistance.

It’s time for a reset—not of our strategy, but of our attitude. Because—gulp—we might just be the problem. And that’s uncomfortable… but also incredibly fixable. What if we chose curiosity over fear, and open-minded exploration over the comfort of our preconceived notions? These shifts aren’t detours from our mission—they’re invitations to deepen and expand it. And spoiler: we don’t need to have all the answers to get started. We just need to be willing to ask better questions and create space for curiosity.

For many of us, planned giving seems intimidating—all those complex financial instruments and legal terminology. But here's the thing: the donors you need to reach, especially those born between 1965 and 1980, don't want to hear about charitable remainder trusts on your first conversation either. They want to know how they can make a real difference while being smart about their finances.

Gen X donors are hitting their peak earning years right now, and they will be the primary recipients of the Boomer estates. So, they’re thinking about legacy in ways that might surprise you. Let's break down how to reset your planned giving approach to connect with this unique generation.

Some call it storytelling; others call it an elevator pitch. Either is fine, and elevator pitches are good as long as you know that most people want to get off on the 2nd floor.

Developing a concise, compelling, and succinct message that clearly states the societal problem you’re working to address, how you will solve it, and what differentiates your work is a key factor in fundraising campaign success. Your case must be made clearly, quickly, be externally focused, and demonstrate urgency.

Summer’s erratic schedules—donors on vacation, staff taking time off, board members and volunteers unavailable—can disrupt traditional fundraising efforts. But this quieter season offers a powerful opportunity for fundraising leaders, whether they manage teams or work as individual contributors, to reset their approach by leaning into authentic, one-on-one connections. By focusing on building genuine relationships with colleagues, donors, volunteers, and board members, leaders can foster trust, inspire collaboration, and fuel long-term success in ways no strategy or tactic can match. Here’s how to use summer’s lull to cultivate meaningful connections that transform your leadership and organization.