Sara Luke helps nonprofit organizations tell stories that inspire people to care, connect, and take action. As a communications strategist, she partners with leaders to develop clear, compelling messaging that strengthens brands, advances fundraising, and builds lasting relationships with the communities they serve.
Sara Luke is motivated by the compassionate and life-changing work of the organizations she serves.
For nearly three decades, she has helped nonprofits uncover the stories that define their mission and communicate them with clarity, authenticity, and purpose. Whether developing a case for support, guiding a communications strategy, or preparing an organization for a major milestone, Sara helps leaders build confidence in what they say and how they say it.
As Senior Vice President at DBD Group, Sara partners with clients to create integrated communications strategies that engage donors, volunteers, community leaders, and the people they serve. Her work includes campaign messaging, case development, crisis communications, digital strategy, website content, and event communications. She enjoys helping organizations discover the heart of their mission to inspire trust, generosity, and action. Equally important, Sara values the relationships built along the way and believes the best partnerships are grounded in trust, collaboration and a little fun.
In addition to her client work, Sara serves on DBD Group's Leadership Team, where she provides strategic oversight for client experience and stewardship. Her thoughtful leadership reflects a deep commitment to building lasting relationships and ensuring every client feels supported and appreciated throughout their partnership with DBD.
Before joining DBD Group, Sara led marketing and communications for the YMCA of Metropolitan Milwaukee and held communications leadership roles with Hunger Task Force, Milwaukee Area Technical College, and the Boys & Girls Clubs of Greater Milwaukee. Earlier in her career, she worked in the advertising industry, gaining experience developing campaigns for nationally recognized brands including Oldsmobile, Allen Edmonds, and Summerfest. That blend of agency and nonprofit experience continues to shape her ability to combine strategic thinking with creative execution.
Sara earned her bachelor's degree in English from the University of Wisconsin–Whitewater. She lives in the Milwaukee area with her husband, children and noisy hound Rosie. She shares her time with local political campaigns, the high school PTA, and pretty much any time someone asks for a volunteer.
Based in: Milwaukee, Wisconsin
Passionate about: Helping organizations find the heartfelt stories that inspire action
Ask Sara about: Messaging strategy, creating communications that move people, or her favorite podcast to listen to while cooking (hint: it’s always Good Hang)