A quick Google search on “How many messages are adults receiving daily?” and “How much information are we exposed to each day?” produced varied results, but suffice it to say – it’s a lot. Between the media (printed and digital) we are actively consuming and the not-so-subtle ads and messages that creep in, it can feel like information overload.
Apply this to the work of nonprofits and it’s more important than ever to be able to clearly – and quickly – articulate your case for support.
Let’s be real, most donors won’t read your whole case for support or appeal letter. They skim. They scan. They might remember a sentence or two at best. So here’s a challenge:
If your donor could only read one sentence… what do you want that sentence to be?
This isn’t about oversimplifying your mission – it’s about getting to the heart of it. One clear, emotionally compelling sentence can hone your message, spark curiosity, and inspire action. It’s what will make a donor say, “Yes—I want to be part of that.”
Here’s a challenge for you – and your team if you want to have a little fun: Write one sentence that shows the need, the impact, and the invitation to help.
Some examples:
- You can give hope, housing, and healing to a veteran in crisis.
- With your help, we can give every animal a second chance—and every family a new best friend.
- No one should have to choose between rent and dinner—your gift helps make sure they don’t.
- Your gift gives a survivor more than shelter—it offers safety, dignity, and a new beginning.
- Your gift opens the door to college for a student who never thought it was possible.
Once you’ve written your sentence, test it. Lead with it in your appeal letter. Use it in a board meeting. Ask a colleague if it resonates. If it does, you’ve got the heartbeat of your case.
Take 10 minutes to find your one sentence. And feel free to share it below in the comments!
Summer is the perfect time to step back, evaluate, and realign priorities. It is a perfect time to think through a purposeful reset of your fundraising and organizational strategies. Tips from the team at DBD Group will help you emerge energized and focused for the busy season ahead.
