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A few times a day, my Apple watch reminds me to breathe.  Like many, I googled this feature when I started receiving these notifications at the most inconvenient times. Before I can hit dismiss, my watch steals my attention and I am momentarily captured as the animated flower fills the tiny screen and slowly expands and contracts.

By Bruce Berglund and Jan Brogdon

Too often, major gift efforts are confined to the framework of a campaign. We ask for these gifts when we have a goal, but we really don’t work to cultivate those major gift donors between and before campaigns. In a time where capital campaigns were slowed or even stopped, some organizations used 2020 to grow a deeper connection with major gift donors. How can the learnings from their experiences, and yours, shape the way you move forward from here?

Any of you that have worked with us know that we believe Case, Leadership, Prospects and a Plan are the key elements of successful fundraising. Consider how you can use this structure as you analyze your own situation.

How ironic is it that a year of forced isolation has actually provided us the ability to connect with each other in a deep, meaningful and global scale? 

“How are you doing?” has shifted from a casual greeting to a meaningful invitation to connect through a common, shared experience.

If you’re part of an established nonprofit, faith-based organization, or school, you’re very familiar with fundraising goals. If you’re part of the leadership of such an organization, you may have even been part of setting those goals.

A lifetime of personal and professional goal setting has taught me that it is critically important to properly define success before setting goals or making resolutions.