Taking Action Option3


    Plans are important, but they’ll never work unless you take action.

    This month, the DBD team will be sharing ways for you to jump start your work in 2022.





    Out of clutter, find simplicity.

    From discord, find harmony.

    In the middle of difficulty lies opportunity. 

    -Albert Einstein, as told to John Archibald Wheeler


    Happy New Year! As we enter 2022, shades of 2020 and 2021 persist in our personal and professional lives due to COVID and its effect on our communities.

    As we lean forward and take action in 2022, know that in the middle of difficulty lies opportunity. If you are like me, I use the last week of the year and the first week of the new year to clean, file, organize and plan. Consider the following as you get things “ordered” for 2022:


    Is your campaign case urgent and clear? Do your volunteers and staff understand the case and can they share it with energy and conviction?  


    Have you assembled the right volunteers who are lead gift donors themselves and have access to other lead gifts? Remember, two of the most powerful words in fundraising are join me!


    Do you have an identified Top 20 and Next 30 group of prospects who are actively being cultivated? In today’s major gift fundraising environment, this group of donors will represent 80%+ of your fundraising goal.


    Do you have clear and actionable campaign plan and timeline? Do your volunteers and staff understand the what and why of your current campaign season? As Pastor Andy Stanley says, “when there’s fog in the pulpit, there’s apathy in the pew.”


    Together, let’s lean forward and find that opportunity for those who need it the most – those you serve!

    What are you doing to take action this month? Let us know in the comments below.



    Header Photo by Clark Van Der Beken on Unsplash


    Posted by Bruce Berglund
    Bruce Berglund

    Written by Bruce Berglund

    Bruce Berglund, CFRE, is the founder and President of DBD Group, a national firm providing comprehensive consulting services to nonprofits, faith-based organizations, colleges and more. Bruce is a highly sought-after writer, speaker and teacher.

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