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As we enter Fall 2021, all of us had hoped the pandemic would have been in the rearview mirror. Instead, COVID-19 continues to have an impact on our organizations, staff and donors. As you gear up for another season of service and fundraising, here are some things to consider adjusting in your fundraising plan.

If you’re anything like me you may have become used to – or perhaps dependent on – directional apps, like Google Maps. I even put on directions to pick up my son from daycare, just so I know exactly the best way to get there and when I will arrive. Evidently, I like having certainty and a plan.

These apps are written with algorithms that assess available routes (plus traffic or accidents) to produce the most efficient directions.  What if we could apply something similar for fundraising professionals?

If you’re part of an established nonprofit, faith-based organization, or school, you’re very familiar with fundraising goals. If you’re part of the leadership of such an organization, you may have even been part of setting those goals.