Blog

By Brian Keel and Bruce Berglund

Whether we realize it or not, each of us has been applying data to decision-making processes since our youth. Remember that time you were selected to be the captain of the kickball team? The pressure of selecting the best team rested solely on YOUR shoulders. If you were like me, a million strategic thoughts went through your head as you tried to recruit the best team to ensure you won the game. The first step was evaluating the group of classmates staring back at me. What do I know about them? Are they a fast runner? A good kicker? A good fielder? My friend? After quickly assessing the answers to those questions, the selection process began.

In sailing you are always scanning the horizon looking for the ripples on the water – because that is where the wind is. That is how you set your course.  

In the world of fund development, endowment programs usually get the least amount of attention. This is a shame, because these gifts often represent a donor’s sense of legacy. Why do we put off the cultivation of endowment prospects? I propose that many of us are laboring under false beliefs about developing endowment program. It’s time to bust some myths!

I took advantage of the beautiful fall weather in Chicagoland over the Thanksgiving break to clean up my backyard. My neighbor had the same idea and we struck up a conversation. He asked me (as my mother used to ask me too) "what exactly do I do for work"?

Recently, the organization that runs "Giving Tuesday" - a nationwide event normally held the Tuesday after Thanksgiving - announced it would run a new day of giving on May 5 called Giving Tuesday Now.  Giving Days come in many shapes and forms, often being sponsored by a local or regional foundation or group of non-profits. 

I met with an experienced Major Gift Officer recently who shared a story about a donor he’d been close to for many years. That donor had made a transformational gift to the organization he represented within his first 3 months on the job. The CEO, management team and the board were awestruck that this new guy magically pulled in one of the biggest gifts they’d ever received. The prevailing thought was, “Wow – this is what fundraising should be! Just find the rich people and ask them for money.”

If you were welcoming guests to your home, you most probably would clean and de-clutter to make sure it was ready for visitors. Let me challenge you to do the same in your office these first few weeks of 2019. More than just cleaning off your desk, use the time to do a real inventory of the state of things before you launch into the new year.

It is Christmas season and while many know “It’s a Wonderful Life,” or “A Christmas Carol,” few have heard of the “The Bishop’s Wife,” a yuletide tale about a capital campaign to build a new cathedral. Star power of Cary Grant, David Niven and Lorretta Young aside, the plot is one that many might find far too familiar.

When people think of fundraising, they usually are thinking about The Ask – and that can be very intimidating. This month, the Donor By Design Team is taking on How to Ask. Today, Bruce delves into a better way to approach the ask.