Blog

By Robyn Furness-Fallin and Kali Righter

According to a recent report released by Soraya Alexander, Classy President & GoFundMe COO, Gen Z might just become one of the most charitable generations yet. She states, “While they aren’t giving the same amounts older generations are, they have the largest growth potential. This shows just how important giving back is to younger generations. They vote with their dollars and are willing to make sacrifices to give to the causes they believe in.”

The recent GivingUSA report for 2022 showed just that.

During the pandemic we introduced the concept of “radical stewardship”. We reinforced the necessity of lifting up, thanking and honoring those who were our most loyal friends and donors during that difficult time.

As we move into the last quarter of the year, the focus for many nonprofit organizations is on year-end fundraising. But before you ask for more, have you properly shown gratitude for all you’ve received?

When the Giving USA 2022 report was released earlier this year, this key finding left many nonprofit professionals concerned: Total dollars given was down 10.5%* to $499.33 billion.

Simple or complex?  Basic or advanced?  Checkers or chess? Which approach best describes your fundraising?

I’m nominating Alice S. for “Fundraiser of the Year.”

While that award may not exist exactly, this spunky, driven young lady has much to teach even the most seasoned development professionals.

One evening in early December of 2020, I got a text from a friend (who is a County Commissioner) that there was a mob of armed protesters outside her house. Her 12-year-old son was home alone at the time. He called her while she was at a Health District meeting that would determine whether our county would issue a mask mandate. Can you imagine how afraid he must’ve been?

Events like these have happened across the country. The storming of the U.S. Capitol lingers as an inevitable pinnacle in a ramping up of hate and discontent.

These events were inspired by a sense of fear, and were intended to stoke fear in others. Another friend of mine said how those events made her “afraid to even go outside to take a run” that afternoon.

Nearly every big ask in my career as a staffer and consultant – whether it be an ask for a lead gift or a key leadership position – started with a no.

For example:

Would you and your family consider a lead gift of $____ for this campaign? No.

Would you consider serving as a chair for this campaign? No.

It wasn’t fun to hear, but it didn’t mean the end of the relationship, just a change in strategy. What is the next step after the no? Do you move on? Or do you re-approach in a new way?

What will the impact of AI be on your work? How can you use AI tools to streamline your donor communications? What even is ChatGPT? All of these are legitimate questions that nonprofit leaders are tackling. Consider this a primer to jumpstart your own usage of this technology.

How many times have you been told (or said) this: “It’s a board member’s responsibility to fundraise”?

Staff say: “Hey board members, fundraising is an expectation”. Then, when many board members don’t fundraise, staff bang their heads against the wall.

Rinse and frustratingly repeat.  

What if the world of professional golf could teach us something about how to handle this seemingly unsolvable problem?