Blog

2022 is right around the corner! As we enter the fourth quarter and begin to wrap up a challenging year, it’s an opportune time to look forward. Following are five things to consider as you think about strategic thinking and planning in this new era.

As we enter Fall 2021, all of us had hoped the pandemic would have been in the rearview mirror. Instead, COVID-19 continues to have an impact on our organizations, staff and donors. As you gear up for another season of service and fundraising, here are some things to consider adjusting in your fundraising plan.

If you’re anything like me you may have become used to – or perhaps dependent on – directional apps, like Google Maps. I even put on directions to pick up my son from daycare, just so I know exactly the best way to get there and when I will arrive. Evidently, I like having certainty and a plan.

These apps are written with algorithms that assess available routes (plus traffic or accidents) to produce the most efficient directions.  What if we could apply something similar for fundraising professionals?

Throughout the past few months, conversations with clients from around the country have centered on one basic question:

By Bruce Berglund and Jan Brogdon

Too often, major gift efforts are confined to the framework of a campaign. We ask for these gifts when we have a goal, but we really don’t work to cultivate those major gift donors between and before campaigns. In a time where capital campaigns were slowed or even stopped, some organizations used 2020 to grow a deeper connection with major gift donors. How can the learnings from their experiences, and yours, shape the way you move forward from here?

Any of you that have worked with us know that we believe Case, Leadership, Prospects and a Plan are the key elements of successful fundraising. Consider how you can use this structure as you analyze your own situation.

For the past two months nonprofits have been in "emergency" fundraising mode. It has been a scramble to serve communities in new ways, make difficult staffing decisions and try to forecast an entirely new budget. 

Many are probably thinking "I can't wait to get back to normal."

But what if "normal" isn't the best idea for the rest of 2020? In a world still filled with uncertainty, what can we do to maximize our impact and prepare ourselves to be ready for whatever may come?

I recently had an enlightening conversation with two smart, ambitious high school graduates. They were ready to take on the world. Both had a positive attitude towards planning and fulfilling future goals.  One of the things we discussed was the transition from high school to college. When I asked the about their pre-college summer plans, the graduates’ response was they were going to have a “chill summer”. 

This October, the Donor By Design team is tackling spooky situations in development. Join us this month for hair-raising stories and cautionary tales of frightful fundraising!