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In a previous blog by my colleague, Gary Laermer, he explored why it’s so powerful to present donors with a vision that connects immediate impact with long-term change. When donors can see both the urgency of today and the legacy of tomorrow, something shifts in the conversation. It becomes less about a single gift and more about the donor’s lifetime impact.

But many of you may still have this question: How does that conversation happen?

With National DAF Day approaching on October 8, now is a good time to ask a bigger question: Is your organization making the most of this rapidly growing form of philanthropy?

Tonight, I made BBQ Chicken Pizza for dinner.

You might be surprised to know that made me think about cases for support.

Most nonprofits aren’t struggling to raise money because they lack passion or effort. They’re struggling because they’re building on sand.

Recently I listened to a webinar filled with statistics.

• Repeat donor retention was down.

• New donor retention was down.

• Lapsed donor recapture was down.

(I was relieved to see overall giving is up slightly! Yay!)

The news made me think about what we can do to change the trajectory of the numbers and build operational security for our organizations.

The answer is stewardship. Intentional, meaningful stewardship can create lifetime donors with a strong attachment to our mission and cause.

Are your capital projects connected to your strategic priorities?

Let’s consider a new dining hall project at a resident camp. Is this project strategic, or simply reactive to growth in campers or the declining state of the building? This example drives home the importance of using a strategic framework to guide capital projects. Too often, nonprofits begin with a perceived need rather than a strategic imperative.

Capital planning and master planning for facilities flow from strategy… not the other way around.

I’ve been having conversations lately with several nonprofit leaders I trust. CEOs, Executive Directors, Development Directors who care deeply about their missions and take their responsibility seriously.

And even though their organizations look different, I keep hearing familiar observations and challenges.

Fundraising is moving. Fundraising is changing. And the question underneath it all is: How does our team change with it?

At this point in the calendar year, most nonprofits have set their budgets and plans for the coming year. Now the reality sets in: how are you going to make it all happen? Here are some fresh ways to think about achieving your goals and, more importantly, bringing your mission into action for those you serve.

In our twenty years as a firm, we've seen changing economic conditions, changing laws and changing donor behavior. Today, there are even more changes at hand that will provide both challenges and opportunities for savvy nonprofits. 

In many fundraising teams, donor stewardship follows a predictable script: a $250 donor gets a thank-you note and an annual report, a $500 donor also receives a quarterly newsletter and so on. While this approach acknowledges generosity, it also keeps donors in a holding pattern—focused on their last contribution rather than future possibilities.

What if stewardship wasn’t just about recognition and acknowledgement? By aligning stewardship with moves management, we can create a dynamic, forward-facing strategy that deepens engagement and drives transformational giving.