Blog

Last week, we started a discussion about what to do when you find your campaign at the bottom of the dip and stalled. There are four key elements to every campaign – case, leadership, prospects and a plan. Today we’ll consider the importance of prospects and a plan.

Rarely does a week go by without a phone call from someone who is tired, frustrated and defeated. They’re worried their campaign is “stalled.” Before you can adequately diagnose the issue with your campaign, you must first have the courage to hit the pause button. Take the time to determine if you need to stop the campaign or simply relaunch. 

Unlocking the mystery of donor prospect identification comes down to one simple question: WHO REALLY CARES?

“Nobody really goes hungry in America.”

One of the best ways to deepen the connection between a donor and your organization is to let them experience your program in action. Whether that’s a site visit or a chance to talk with program alumni, a great donor visit can do more than any brochure or talking point ever will.

One of the key things any campaign needs to be successful is a strong prospective donor base. Seems obvious enough, but many organizations spend more time on the plans for their new building than they do on cultivating the donor relationships that could make that dream a reality.

I must admit that I am a bit impatient. My patience (or lack there of) has been tested in 2014 as travel delays due to weather (think polar vortex) have been maddening. I can’t wait for spring!

I looked out the window of my warm home last week to see my mail carrier dressed in a full snowsuit, heavy gloves and a hat with furry ear flaps struggling to climb over a pile of drifted snow to deliver a package. It was after 7 pm and certainly not the first time he had delivered the mail that late this week. In addition, my city’s trash and recycling crews have worked quite a few extra-long days this winter to make up for times when snow removal took precedence over refuse collection. And the steady stream of plumbers, garage door repairmen and HVAC experts coming in and out of my small neighborhood over the past seven weeks has been remarkable.

I was stunned by the phone call.

SENIOR CONSULTANT

Jason brings more than 15 years of working with not-for-profit organizations building impactful programs, establishing dynamic community partnerships, and creating capacity for the delivery of greater good.