Blog

I often tell clients that I wish I could make this work sound more complicated. After all, they’ve brought me in to talk to their team about a campaign that will be vital to the organization’s future. Surely I must have complicated graphs and algorithms to make it all work? When it comes right down to it though, fundraising tactics are really quite simple.

Unlocking the mystery of donor prospect identification comes down to one simple question: WHO REALLY CARES?

One of the best ways to deepen the connection between a donor and your organization is to let them experience your program in action. Whether that’s a site visit or a chance to talk with program alumni, a great donor visit can do more than any brochure or talking point ever will.

I was delighted to receive calls from two nonprofit executives during the final days of 2013. Both calls were to pass along some great news regarding year-end endowment commitments. As I rejoiced with them, a Chinese proverb that came to mind: ‘A journey of a thousand miles begins with a single step.’

An article from the December 30, 2013 issue of the Chronicle of Philanthropy suggests an unconventional approach to New Year’s resolutions for nonprofit leaders. Instead of providing a list of things to add; it recommends things to stop doing. The list was compiled with input from experts in the nonprofit field and provides some thought provoking ideas for consideration.

I generally hate to make New Year’s resolutions. No sooner have I made one than I find myself falling short. But I decided I could make one resolution this year… and… I may make it each year for the rest of my life.