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In a previous blog by my colleague, Gary Laermer, he explored why it’s so powerful to present donors with a vision that connects immediate impact with long-term change. When donors can see both the urgency of today and the legacy of tomorrow, something shifts in the conversation. It becomes less about a single gift and more about the donor’s lifetime impact.

But many of you may still have this question: How does that conversation happen?

With National DAF Day approaching on October 8, now is a good time to ask a bigger question: Is your organization making the most of this rapidly growing form of philanthropy?

Tonight, I made BBQ Chicken Pizza for dinner.

You might be surprised to know that made me think about cases for support.

Most nonprofits aren’t struggling to raise money because they lack passion or effort. They’re struggling because they’re building on sand.

Mid-level giving (often defined as gifts in the ~$250–$10,000 range, varying by organization) is increasingly becoming the make-or-break layer between broad-based annual giving and major gifts.

Many of you are likely facing reduced donor counts and struggling retention rates, even though your total dollars raised is holding steady or growing. This means you may be becoming more dependent on fewer donors. And you are not alone as shown in reports published by the Fundraising Effectiveness Project (FEP) that illustrate this dynamic trend.

There’s always a beautiful moment when a significant gift is finalized. The commitment is made. The vision moves forward. The campaign number goes up! The excitement is real.

Recently I listened to a webinar filled with statistics.

• Repeat donor retention was down.

• New donor retention was down.

• Lapsed donor recapture was down.

(I was relieved to see overall giving is up slightly! Yay!)

The news made me think about what we can do to change the trajectory of the numbers and build operational security for our organizations.

The answer is stewardship. Intentional, meaningful stewardship can create lifetime donors with a strong attachment to our mission and cause.

Are your capital projects connected to your strategic priorities?

Let’s consider a new dining hall project at a resident camp. Is this project strategic, or simply reactive to growth in campers or the declining state of the building? This example drives home the importance of using a strategic framework to guide capital projects. Too often, nonprofits begin with a perceived need rather than a strategic imperative.

Capital planning and master planning for facilities flow from strategy… not the other way around.

A new cohort of donors is redefining what philanthropy looks like. The Great Wealth Transfer is elevating younger and more diverse voices into positions of philanthropic influence. Gen Z and Millennials expect the same seamless experience in their giving that they receive from their banking apps. From mobile-first interfaces to real-time transparency, digital connection is central to their trust and engagement.

January always invites reflection. New goals. New tools. New urgency.