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Many nonprofits wonder how to identify people who have DAFs and how to get their cause in front of them. It can be a little complicated but with some investigation into how the DAF is administered, you can find the person behind the DAF and start to share your mission and impact with them. Let’s explore...

Years ago, I was working with a very skilled major gifts officer. She had a donor, Elizabeth, who was in her 90s and who was very loyal to the organization. However, this staff member had tried contacting Elizabeth over and over through e-mail or by phone and leaving voicemails. As much as she tried diligently to get in touch with Elizabeth, she was unsuccessful. She started telling herself a variety of stories. Maybe something is wrong or she’s sick? Maybe I upset her with all my emails. Maybe she heard something negative about our organization? Maybe I offended her by asking her for money? Maybe she died?

When the Giving USA 2022 report was released earlier this year, this key finding left many nonprofit professionals concerned: Total dollars given was down 10.5%* to $499.33 billion.

Simple or complex?  Basic or advanced?  Checkers or chess? Which approach best describes your fundraising?

I recently joined a meeting with a new client that is about to embark on his first capital campaign. He asked a great question, “What do you wish you would’ve known before your first capital campaign?”

Hindsight is usually 20/20 so I was grateful for this great question and the ability to help this client avoid some preventable pitfalls.

A few tips came to mind:

We raised $5.7 million.

OR

We raised $5.7 million!

Why does one character change that statement so much?

"Connecting you to what matters is what matters most."

This tagline is from Delta Airlines. But when I hear it on a flight, I am not thinking about travel. Instead, I am thinking it is a great reminder of what we should be focused on NOW based on the trending data. This is the donor-centric mantra we should all be repeating in our heads as we work with prospects and contributors.

It's a good time to take a look at donor stewardship at all levels.

A recent report from Chronicle of Philanthropy suggests that the number of small gift donors fell significantly in the first half of 2022 as compared to the previous year.

The number of people making contributions of $100 or less dropped more than 17%, and 8% fewer donors made gifts if $101-$500.

By Brian Keel and Bruce Berglund

Throughout the past few months, conversations with clients from around the country have centered on one basic question:

All of us were new to fundraising at some point. Even if you have a long tenure as a development professional, on-boarding new staff and volunteers can be a good reminder to look with new eyes on your organization. Keep this list of nine ways to get started as a fundraiser close to hand as you build your (and your team’s) fundraising muscle.